{"id":21969,"date":"2025-02-27T10:06:40","date_gmt":"2025-02-27T10:06:40","guid":{"rendered":"https:\/\/mynews.es\/claves-comunicacion-ong\/"},"modified":"2025-02-27T14:51:24","modified_gmt":"2025-02-27T14:51:24","slug":"claus-comunicacio-ong","status":"publish","type":"post","link":"https:\/\/mynews.es\/ca\/claus-comunicacio-ong\/","title":{"rendered":"Claus de la Comunicaci\u00f3 a les ONG"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"21969\" class=\"elementor elementor-21969 elementor-14753\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6f8193a0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6f8193a0\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;79debf1&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2224f34b\" data-id=\"2224f34b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a7d584f elementor-widget elementor-widget-text-editor\" data-id=\"a7d584f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p dir=\"ltr\" style=\"font-weight: normal; line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\"><strong>La comunicaci\u00f3 en les ONG exerceix un paper fonamental que va molt m\u00e9s enll\u00e0 d\u2019informar. Es converteix en una eina estrat\u00e8gica per generar consci\u00e8ncia, mobilitzar la societat i provocar un canvi social real.<\/strong><\/p><p style=\"font-weight: normal;\">\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-54287b79 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"54287b79\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;65990d8&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-94812cf\" data-id=\"94812cf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-51b563f2 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"51b563f2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"background-color: transparent; font-size: 12pt; color: #073d55; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline; white-space-collapse: preserve;\">A difer\u00e8ncia d\u2019altres tipus d\u2019organitzacions, on l\u2019objectiu pot centrar-se en la promoci\u00f3 de productes o serveis, en les ONG la comunicaci\u00f3 est\u00e0 profundament alineada amb els valors i objectius de l\u2019organitzaci\u00f3. <\/span><span style=\"background-color: transparent; font-size: 12pt; color: #073d55; font-weight: bold; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline; white-space-collapse: preserve;\">Esdev\u00e9 una eina estrat\u00e8gica per generar consci\u00e8ncia, mobilitzar la societat i provocar un canvi social real.<\/span><\/p>\n\n<h3 dir=\"ltr\" style=\"line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"font-size: 12pt; color: #073d55; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline; white-space-collapse: preserve;\"><span id=\"docs-internal-guid-dda21e05-7fff-4e3e-35fd-fe4c62d20772\"><span style=\"font-size: 12pt; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline;\">Les ONG no es limiten a arribar a un p\u00fablic objectiu; en molts casos busquen transmetre un missatge transformador a la societat en general.<\/span><span style=\"font-size: 12pt; background-color: transparent; font-weight: bold; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline;\"> <\/span><span style=\"font-size: 12pt; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline;\"><span style=\"font-size: 12pt; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline; text-wrap-mode: wrap;\"><a href=\"https:\/\/mynews.es\/diferenciacion-entidades-sociales\/\"><span style=\"font-size: 12pt; color: #68bbca; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; text-wrap-mode: wrap;\">Utilitzen la comunicaci\u00f3 per visibilitzar causes, sensibilitzar sobre problem\u00e0tiques socials, ambientals o humanit\u00e0ries, i fins i tot educar la societat, generant un espai per a la reflexi\u00f3 i l\u2019acci\u00f3. <\/span><\/a><\/span><\/span><\/span><\/span><\/h3>\n<h3 dir=\"ltr\" style=\"line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"font-size: 12pt; color: #073d55; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline; white-space-collapse: preserve;\"><span id=\"docs-internal-guid-dda21e05-7fff-4e3e-35fd-fe4c62d20772\"><span style=\"font-size: 12pt; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline;\">A trav\u00e9s de campanyes, narratives aut\u00e8ntiques i estrat\u00e8gies de storytelling, aconsegueixen que les persones no nom\u00e9s comprenguin una causa, sin\u00f3 que tamb\u00e9 se sentin part del canvi.<\/span><\/span><\/span><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-026e528 elementor-widget elementor-widget-spacer\" data-id=\"026e528\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-62c52a18\" data-id=\"62c52a18\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-888a687 elementor-widget elementor-widget-spacer\" data-id=\"888a687\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99f2bf0 elementor-widget elementor-widget-image\" data-id=\"99f2bf0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"650\" height=\"465\" src=\"https:\/\/mynews.es\/wp-content\/uploads\/2025\/02\/comunicacio-ong.webp\" class=\"attachment-large size-large wp-image-21961\" alt=\"Imatge de mans agafant un diari\" srcset=\"https:\/\/mynews.es\/wp-content\/uploads\/2025\/02\/comunicacio-ong.webp 650w, https:\/\/mynews.es\/wp-content\/uploads\/2025\/02\/comunicacio-ong-300x215.webp 300w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-39c939a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"39c939a\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2346cfe\" data-id=\"2346cfe\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c227da1 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"c227da1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Transpar\u00e8ncia i credibilitat: claus en la comunicaci\u00f3 de les ONG\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e6c9bb5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e6c9bb5\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a74f052\" data-id=\"a74f052\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c2e6c52 elementor-widget elementor-widget-text-editor\" data-id=\"c2e6c52\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La <\/span><b>confian\u00e7a<\/b><span style=\"font-weight: 400;\"> \u00e9s un dels actius m\u00e9s valuosos per a les ONG. La seva <\/span><b>credibilitat<\/b><span style=\"font-weight: 400;\"> esdev\u00e9 un pilar fonamental, ja que d\u2019aquesta dep\u00e8n la seva capacitat per generar aliances, mobilitzar suport i sostenir l\u2019impacte de les seves accions. Aquesta credibilitat es construeix, principalment, a trav\u00e9s d\u2019una comunicaci\u00f3 \u00e8tica i transparent, que reflecteixi coher\u00e8ncia entre el missatge, els valors i les pr\u00e0ctiques de l\u2019organitzaci\u00f3. <\/span><b>Les ONG poden <\/b><a href=\"https:\/\/mynews.es\/analisis-semantico-potencia-tu-clipping-y-reputacion\/\"><b>refor\u00e7ar la seva reputaci\u00f3<\/b><\/a> <b>i pres\u00e8ncia aplicant aquestes claus:<\/b><\/p><ol><li><b>Transpar\u00e8ncia i \u00e8tica: <\/b><span style=\"font-weight: 400;\">Les <\/span><b>ONG<\/b><span style=\"font-weight: 400;\"> han de comunicar de manera clara i honesta com s\u2019utilitzen els recursos, quins s\u00f3n els resultats obtinguts i quin impacte social s\u2019ha generat. Aquesta <\/span><b>rendici\u00f3 de comptes<\/b><span style=\"font-weight: 400;\"> no nom\u00e9s <\/span><b>enforteix la confian\u00e7a<\/b><span style=\"font-weight: 400;\"> del p\u00fablic, sin\u00f3 que tamb\u00e9 reflecteix el <\/span><b>comprom\u00eds \u00e8tic de l\u2019organitzaci\u00f3 amb la causa que defensa.<\/b><span style=\"font-weight: 400;\"> Ser <\/span><b>transparents<\/b><span style=\"font-weight: 400;\"> en tots els processos refor\u00e7a la <\/span><b>integritat<\/b><span style=\"font-weight: 400;\"> i assegura que els donants i la comunitat confi\u00efn en el prop\u00f2sit i els valors de l\u2019organitzaci\u00f3.<\/span><\/li><li><b>Coher\u00e8ncia entre missatge i acci\u00f3: <\/b><span style=\"font-weight: 400;\">La <\/span><b>narrativa externa<\/b><span style=\"font-weight: 400;\"> ha de reflectir fidelment les pr\u00e0ctiques interne<\/span><b>s<\/b><span style=\"font-weight: 400;\">. <\/span><b>L\u2019honestedat en el discurs i l\u2019alineaci\u00f3 amb els valors de l\u2019organitzaci\u00f3<\/b><span style=\"font-weight: 400;\"> s\u00f3n essencials per mantenir una imatge cre\u00efble.<\/span><\/li><li><b>Acc\u00e9s obert a la informaci\u00f3: <\/b><span style=\"font-weight: 400;\">Cal facilitar <\/span><b>canals oberts<\/b><span style=\"font-weight: 400;\"> on les persones interessades puguin obtenir <\/span><b>dades rellevants<\/b><span style=\"font-weight: 400;\"> sobre projectes, resultats i processos de presa de decisions. Aquesta <\/span><b>obertura<\/b><span style=\"font-weight: 400;\"> genera un sentit de <\/span><b>pertinen\u00e7a<\/b><span style=\"font-weight: 400;\"> i <\/span><b>connexi\u00f3 <\/b><span style=\"font-weight: 400;\">amb l\u2019audi\u00e8ncia.<\/span><\/li><\/ol><p><b><br \/>Una comunicaci\u00f3 \u00e8tica i transparent no nom\u00e9s refor\u00e7a la reputaci\u00f3 de les ONG, <\/b><span style=\"font-weight: 400;\">tamb\u00e9 construeix relacions s\u00f2lides, fonamentals per generar un impacte social sostenible i consistent.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-320a4565 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"320a4565\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2ab6d350\" data-id=\"2ab6d350\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-451eea64 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"451eea64\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Desafiaments i oportunitats en la comunicaci\u00f3 de les ONG<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-12fa46c5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"12fa46c5\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;c89522d&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-53098d66\" data-id=\"53098d66\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-40e4ad97 elementor-widget elementor-widget-text-editor\" data-id=\"40e4ad97\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La <strong>comunicaci\u00f3 de les ONG<\/strong> afronta desafiaments \u00fanics que requereixen creativitat, adaptabilitat i estrat\u00e8gies innovadores. A difer\u00e8ncia d\u2019altres sectors, on els objectius comunicatius poden centrar-se en all\u00f2 comercial o institucional, la comunicaci\u00f3 del tercer sector t\u00e9 un prop\u00f2sit m\u00e9s profund: inspirar, mobilitzar i generar un impacte social real. No obstant aix\u00f2, aquesta missi\u00f3 es veu condicionada per obstacles clau que, si es gestionen adequadament, poden convertir-se en oportunitats significatives per enfortir la causa.<\/p><h4 dir=\"ltr\" style=\"line-height: 1.38; margin-left: 18pt; text-indent: -18pt; margin-top: 12pt; margin-bottom: 2pt; padding: 0pt 0pt 0pt 18pt;\"><span style=\"font-size: 12pt; color: #073d55; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline; white-space-collapse: preserve;\">Principals reptes en la comunicaci\u00f3 de les ONG:<\/span><\/h4><div><span style=\"font-size: 12pt; color: #073d55; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline; white-space-collapse: preserve;\">\u00a0<\/span><\/div><ol><li><strong>Limitaci\u00f3 de recursos:<\/strong> Un dels majors reptes de la comunicaci\u00f3 de les ONG \u00e9s la manca de recursos, tant econ\u00f2mics com humans. Moltes organitzacions del tercer sector operen amb pressupostos ajustats i equips redu\u00efts, cosa que dificulta la implementaci\u00f3 de campanyes d\u2019ampli abast. Aix\u00f2 obliga a maximitzar l\u2019impacte de cada missatge mitjan\u00e7ant estrat\u00e8gies rendibles i innovadores, com col\u00b7laboracions, contingut org\u00e0nic i l\u2019\u00fas d\u2019eines digitals accessibles.<\/li><li><strong>Saturaci\u00f3 de missatges en un entorn hiperconnectat:<\/strong> En l\u2019era de la sobreinformaci\u00f3, les audi\u00e8ncies reben constantment m\u00faltiples est\u00edmuls, cosa que converteix la comunicaci\u00f3 de les ONG en un repte encara m\u00e9s gran. Destacar entre marques comercials, <a href=\"https:\/\/mynews.es\/clipping-de-influencers-5-claves-para-impulsar-tu-marketing\/\">influencers<\/a> i mitjans de comunicaci\u00f3 requereix missatges aut\u00e8ntics, emotius i diferenciadors. <strong>El storytelling es converteix en una eina clau per connectar emocionalment amb el p\u00fablic i mobilitzar-lo cap a l\u2019acci\u00f3.<\/strong><\/li><li><strong>Compet\u00e8ncia per l\u2019atenci\u00f3 p\u00fablica:<\/strong> El tercer sector no nom\u00e9s competeix entre organitzacions, sin\u00f3 tamb\u00e9 amb altres actors que lluiten per captar l\u2019atenci\u00f3 del p\u00fablic. Per destacar, la comunicaci\u00f3 de les ONG ha de personalitzar els missatges, mantenir la coher\u00e8ncia narrativa i generar una proximitat emocional amb els p\u00fablics.<\/li><\/ol><div><span style=\"font-size: 16px; white-space-collapse: preserve;\"><b>\u00a0<\/b><\/span><\/div><div><h4 dir=\"ltr\" style=\"line-height: 1.38; margin-top: 12pt; margin-bottom: 2pt;\"><span style=\"font-size: 12pt; color: #073d55; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline; white-space-collapse: preserve;\">Oportunitats per innovar en la comunicaci\u00f3 de les ONG<\/span><\/h4><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\">Si b\u00e9 els desafiaments en la comunicaci\u00f3 de les ONG s\u00f3n significatius, tamb\u00e9 existeixen nombroses oportunitats per impulsar la seva efectivitat:<\/p><ul><li dir=\"ltr\" style=\"line-height: 1.38;\"><strong>Contingut digital i xarxes socials:<\/strong> La digitalitzaci\u00f3 ha perm\u00e8s a les ONG connectar de manera directa i personalitzada amb les seves audi\u00e8ncies. A trav\u00e9s de<strong> xarxes socials<\/strong> i contingut audiovisual, les organitzacions poden explicar hist\u00f2ries d\u2019impacte i generar interacci\u00f3 constant. <strong>Campanyes virals, v\u00eddeos curts, podcasts i butlletins informatius<\/strong> permeten diversificar els formats i adaptar-se a les prefer\u00e8ncies de cada p\u00fablic, ampliant l\u2019abast i millorant l\u2019impacte del missatge.<br \/><br \/><\/li><li dir=\"ltr\" style=\"line-height: 1.38;\"><strong>Transpar\u00e8ncia i participaci\u00f3 com a pilars de la comunicaci\u00f3 de les ONG:<\/strong> Les audi\u00e8ncies valoren la transpar\u00e8ncia i la coher\u00e8ncia en la comunicaci\u00f3 de les ONG. Per enfortir la credibilitat de l\u2019organitzaci\u00f3, \u00e9s essencial crear espais participatius on el p\u00fablic pugui interactuar, opinar i sentir-se part del canvi. A m\u00e9s, les narratives col\u00b7laboratives, en qu\u00e8 l\u2019audi\u00e8ncia es converteix en protagonista, multipliquen l\u2019abast i reforcen el comprom\u00eds.<br \/><strong><br \/><\/strong><\/li><li dir=\"ltr\" style=\"line-height: 1.38;\"><strong>Innovaci\u00f3 en formats i enfocaments:<\/strong> Apostar per formats innovadors com <strong>experi\u00e8ncies immersives, webinars o esdeveniments<\/strong> pot ser crucial per destacar en un entorn saturat. Adaptar els missatges als contextos culturals, socials i generacionals tamb\u00e9 \u00e9s fonamental per aconseguir una comunicaci\u00f3 de les ONG efectiva i rellevant.<br \/><br \/><\/li><li dir=\"ltr\" style=\"line-height: 1.38;\"><strong>Alian\u00e7es estrat\u00e8giques i col\u00b7laboracions:<\/strong> Col\u00b7laborar amb <strong><a href=\"https:\/\/mynews.es\/clipping-de-influencers-5-claves-para-impulsar-tu-marketing\/\">creadors de contingut<\/a>, empreses enfocades a la responsabilitat social corporativa i altres ONG<\/strong> afins ofereix una gran oportunitat per amplificar el missatge. Aquestes aliances permeten accedir a noves audi\u00e8ncies, compartir recursos i, en \u00faltima inst\u00e0ncia, generar un major impacte social.<span style=\"font-size: 12pt; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline; white-space-collapse: preserve;\"><br \/><\/span><\/li><\/ul><div><span style=\"color: #063d55;\"><span style=\"font-size: 16px; white-space-collapse: preserve;\">\u00a0<\/span><\/span><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9af474 elementor-widget elementor-widget-spacer\" data-id=\"d9af474\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e5d2a11 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e5d2a11\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-04020aa\" data-id=\"04020aa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5fc1725 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"5fc1725\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Com adapten les ONG la seva comunicaci\u00f3 a l\u2019actualitat<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-245606e7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"245606e7\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;100d1b6&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5fc051b0\" data-id=\"5fc051b0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-74c8e0fe elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"74c8e0fe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Tal com vam veure a<strong> l\u2019esdeveniment<\/strong> <strong><a href=\"https:\/\/mynews.es\/la-comunicacion-del-tercer-sector-en-tiempos-de-alarma-social\/\">Terrassa MyNews: La comunicaci\u00f3 del Tercer Sector<\/a><\/strong> en temps d\u2019alarma social, les ONG tenen un gran paper pel que fa a la comunicaci\u00f3 social.<\/p><p>Des de les entitats socials es viu una actualitat agitada, marcada per reptes que generen noves preguntes i preocupacions a les quals adapten les seves comunicacions, campanyes i missatges. A l\u2019esdeveniment, <strong>Taula del Tercer Sector, Banc de Sang i Teixits, ONG Educo i Obertament<\/strong> <a href=\"https:\/\/mynews.es\/diferenciacion-entidades-sociales\/\">ens van explicar com van afrontar aquestes q\u00fcestions des de les seves respectives entitats:<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-30f277ba\" data-id=\"30f277ba\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2a4363e1 elementor-widget elementor-widget-image\" data-id=\"2a4363e1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"700\" height=\"467\" src=\"https:\/\/mynews.es\/wp-content\/uploads\/2025\/02\/evento-mynews-tercer-sector-ca.webp\" class=\"attachment-large size-large wp-image-21965\" alt=\"Fotografia de l esdeveniment de MyNews sobre la comunicacio de les ONG i el Tercer Sector en temps d alarma social\" srcset=\"https:\/\/mynews.es\/wp-content\/uploads\/2025\/02\/evento-mynews-tercer-sector-ca.webp 700w, https:\/\/mynews.es\/wp-content\/uploads\/2025\/02\/evento-mynews-tercer-sector-ca-300x200.webp 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2d241af elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2d241af\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-aa6527d\" data-id=\"aa6527d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9ef13e2 elementor-widget elementor-widget-text-editor\" data-id=\"9ef13e2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"color: #073d55; text-align: justify;\"><span style=\"background-color: transparent; font-size: 12pt; text-decoration-line: underline; white-space-collapse: preserve; font-weight: bold;\">Laura Castro, Directora de Comunicaci\u00f3 Taula Tercer Sector:<\/span><\/p>\n\n<h6 dir=\"ltr\" style=\"margin-top: 10pt; margin-bottom: 2pt; line-height: 1.44; text-align: justify; margin-right: 30pt;\"><span style=\"background-color: transparent; white-space-collapse: preserve; font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); font-size: 11pt; color: #1f8299; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline;\">\u201cEl 30% de la poblaci\u00f3 catalana est\u00e0 en risc de pobresa i d\u2019exclusi\u00f3 social. Tenim un mili\u00f3 i mig de persones m\u00e9s en situaci\u00f3 de pobresa respecte a l\u2019inici de la pand\u00e8mia. Per tant, <\/span><span style=\"background-color: transparent; white-space-collapse: preserve; font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); font-size: 11pt; color: #1f8299; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; text-decoration-skip-ink: none; vertical-align: baseline;\">el nostre missatge comunicatiu se centra a alertar la poblaci\u00f3 sobre aquests efectes.\n<\/span><span style=\"background-color: transparent; white-space-collapse: preserve; font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); font-size: 11pt; color: #1f8299; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline;\">Hem de fer front a aquesta emerg\u00e8ncia social que tenim i defensar que els drets socials s\u00f3n la soluci\u00f3 i la sortida per poder-nos recuperar com a societat.\u201d<\/span><\/h6>\n<h6 dir=\"ltr\" style=\"margin-top: 10pt; margin-bottom: 2pt; line-height: 1.44; text-align: justify; margin-right: 30pt;\"><span style=\"background-color: transparent; white-space-collapse: preserve; font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); font-size: 11pt; color: #1f8299; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline;\">\u00a0<\/span><\/h6>\n<h6 dir=\"ltr\" style=\"margin-top: 10pt; margin-bottom: 2pt; line-height: 1.44; text-align: justify; margin-right: 30pt;\"><span style=\"font-size: 12pt; color: #073d55; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space-collapse: preserve;\">Manel Gasto, Responsable de Comunicaci\u00f3 Banc de Sang i Teixits:<\/span><\/h6>\n<h6 dir=\"ltr\" style=\"margin-top: 10pt; margin-bottom: 2pt; line-height: 1.44; text-align: justify; margin-right: 30pt;\"><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); background-color: transparent; font-size: 11pt; color: #1f8299; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline; white-space-collapse: preserve;\">\u201cLa nostra m\u00e0xima aspiraci\u00f3 \u00e9s que la nostra entitat no sigui necess\u00e0ria, perqu\u00e8 la gent tingui inculcat i no calgui recordar-los que s\u2019ha d\u2019anar a donar sang, que ho facin de manera autom\u00e0tica. <\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); background-color: transparent; font-size: 11pt; color: #1f8299; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; text-decoration-skip-ink: none; vertical-align: baseline; white-space-collapse: preserve;\">Per\u00f2, per desgr\u00e0cia, ens costa i necessitem molts impulsos, siguin m\u00e9s positius o m\u00e9s negatius, per recordar-los que tamb\u00e9 es pot col\u00b7laborar donant sang, m\u00e9s enll\u00e0 dels voluntariats o les aportacions econ\u00f2miques.<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); background-color: transparent; font-size: 11pt; color: #1f8299; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline; white-space-collapse: preserve;\">. Cada any fem 4.000 campanyes de donaci\u00f3, i aix\u00f2 requereix un esfor\u00e7 considerable de moltes persones, tamb\u00e9 dels mateixos donants.\u201d<\/span><\/h6>\n<h6 dir=\"ltr\" style=\"margin-top: 10pt; margin-bottom: 2pt; line-height: 1.44; text-align: justify; margin-right: 30pt;\"><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); background-color: transparent; font-size: 11pt; color: #1f8299; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline; white-space-collapse: preserve;\">\u00a0<\/span><\/h6>\n<p style=\"color: #073d55; text-align: justify;\"><span style=\"background-color: transparent; font-size: 12pt; font-weight: bold; text-decoration-line: underline; white-space-collapse: preserve; font-family: var( --e-global-typography-text-font-family ), Sans-serif;\">Vanessa Pedrosa, Coordinadora de Mitjans de Comunicaci\u00f3 Globals ONG Educo:<\/span><\/p>\n<p dir=\"ltr\" style=\"margin-top: 0pt; margin-bottom: 26pt; color: #073d55; text-align: justify; line-height: 1.38; margin-right: 30pt;\"><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); background-color: transparent; font-size: 11pt; color: #1f8299; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline; white-space-collapse: preserve;\">\u201cEduco \u00e9s una ONG centrada a defensar els drets de la inf\u00e0ncia. Especialment, el dret a l\u2019educaci\u00f3, que \u00e9s un dret habilitador d\u2019altres drets com el dret a la protecci\u00f3 o el dret a la participaci\u00f3 infantil. <\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); background-color: transparent; font-size: 11pt; color: #1f8299; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; text-decoration-skip-ink: none; vertical-align: baseline; white-space-collapse: preserve;\">Amb aix\u00f2 vull dir que l\u2019educaci\u00f3 \u00e9s un dret i \u00e9s fonamental que, quan hi ha una emerg\u00e8ncia com la del COVID, o sobretot en casos recents com els d\u2019Ucra\u00efna o Bangladesh, es mantingui l\u2019educaci\u00f3 infantil.\u201d<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); background-color: transparent; font-size: 11pt; color: #1f8299; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline; white-space-collapse: preserve;\">. \u201c<\/span><\/p>\n\n<h6 dir=\"ltr\" style=\"margin-top: 10pt; margin-bottom: 2pt; line-height: 1.44; text-align: justify; margin-right: 30pt;\"><span style=\"font-size: 12pt; color: #073d55; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space-collapse: preserve;\">Ariadna ROGERO, Obertament: Responsable de Prensa y Activismo de Obertament:<\/span><\/h6>\n<h6 dir=\"ltr\" style=\"margin-top: 10pt; margin-bottom: 2pt; line-height: 1.44; text-align: justify; margin-right: 30pt;\"><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); background-color: transparent; font-size: 11pt; color: #1f8299; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline; white-space-collapse: preserve;\">\u201cEns va passar una cosa bastant curiosa, el 2020, quan va esclatar la pand\u00e8mia. Nosaltres vam intentar que els mitjans, d\u2019alguna manera, posessin el focus tamb\u00e9 en la salut mental, perqu\u00e8 not\u00e0vem que la salut mental seria el seg\u00fcent problema que vindria despr\u00e9s del COVID, donat el confinament i les diverses restriccions que vam patir. Per\u00f2, en aquell moment, els mitjans de comunicaci\u00f3 estaven encara molt enfocats en els efectes immediats del COVID. <\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); background-color: transparent; font-size: 11pt; color: #1f8299; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; text-decoration-skip-ink: none; vertical-align: baseline; white-space-collapse: preserve;\">En aquest sentit, ens vam anticipar una mica; sab\u00edem que, m\u00e9s aviat que tard, les dades que nosaltres ja ten\u00edem arribarien tamb\u00e9 als mitjans.\u201d<\/span><\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-69ea3ee elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"69ea3ee\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fb334d4\" data-id=\"fb334d4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-90e3f4c elementor-widget elementor-widget-spacer\" data-id=\"90e3f4c\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-91d005f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"91d005f\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-38b3485\" data-id=\"38b3485\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-96dee67 elementor-widget elementor-widget-text-editor\" data-id=\"96dee67\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span style=\"text-decoration: underline;\"><strong>\u00daltims posts de MyNews<\/strong><\/span><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3e76674 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3e76674\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;9a963d6&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7b26849\" data-id=\"7b26849\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-48ecfc1 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"48ecfc1\" data-element_type=\"widget\" data-settings=\"{&quot;classic_columns&quot;:&quot;3&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-22134 post type-post status-publish format-standard has-post-thumbnail hentry category-comunicacion-2 category-entrevistas tag-dircom-ca tag-comunicacion tag-comunicacio-corporativa\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/mynews.es\/ca\/mydircom-paola-herrera-dircom-museo-legends\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"259\" height=\"300\" src=\"https:\/\/mynews.es\/wp-content\/uploads\/2025\/03\/MyDircom_PaolaHerrera-259x300.jpg\" class=\"attachment-medium size-medium wp-image-22093\" alt=\"Entrevista MyDircom a Paola Herrera\" srcset=\"https:\/\/mynews.es\/wp-content\/uploads\/2025\/03\/MyDircom_PaolaHerrera-259x300.jpg 259w, https:\/\/mynews.es\/wp-content\/uploads\/2025\/03\/MyDircom_PaolaHerrera-883x1024.jpg 883w, https:\/\/mynews.es\/wp-content\/uploads\/2025\/03\/MyDircom_PaolaHerrera-768x891.jpg 768w, https:\/\/mynews.es\/wp-content\/uploads\/2025\/03\/MyDircom_PaolaHerrera.jpg 1080w\" sizes=\"(max-width: 259px) 100vw, 259px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/mynews.es\/ca\/mydircom-paola-herrera-dircom-museo-legends\/\" >\n\t\t\t\t19\u00ba MyDircom | Paola Herrera, Directora de Comunicaci\u00f3n y Prensa de Legends\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-19957 post type-post status-publish format-standard has-post-thumbnail hentry category-comunicacion-es category-redes-sociales-tendencias tag-medios-de-comunicacion-2 tag-marketing tag-marketing-2 tag-comunicacion-2 tag-comunicacion tag-clipping-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/mynews.es\/ca\/comunicar-sobre-igualtat-sense-caure-en-purplewashing\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"297\" height=\"300\" src=\"https:\/\/mynews.es\/wp-content\/uploads\/2024\/03\/Infografias-horizontal-1-297x300.jpg\" class=\"attachment-medium size-medium wp-image-22062\" alt=\"Diaris amb titulars de Purplewashing\" srcset=\"https:\/\/mynews.es\/wp-content\/uploads\/2024\/03\/Infografias-horizontal-1-297x300.jpg 297w, https:\/\/mynews.es\/wp-content\/uploads\/2024\/03\/Infografias-horizontal-1-1015x1024.jpg 1015w, https:\/\/mynews.es\/wp-content\/uploads\/2024\/03\/Infografias-horizontal-1-768x775.jpg 768w, https:\/\/mynews.es\/wp-content\/uploads\/2024\/03\/Infografias-horizontal-1.jpg 1070w\" sizes=\"(max-width: 297px) 100vw, 297px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/mynews.es\/ca\/comunicar-sobre-igualtat-sense-caure-en-purplewashing\/\" >\n\t\t\t\tComunicar sobre igualtat sense caure en Purplewashing\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-21969 post type-post status-publish format-standard has-post-thumbnail hentry category-comunicacion-es category-sin-categorizar-es tag-comunicacion tag-comunicacio-digital tag-comunicacio-corporativa\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/mynews.es\/ca\/claus-comunicacio-ong\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"215\" src=\"https:\/\/mynews.es\/wp-content\/uploads\/2025\/02\/comunicacio-ong-300x215.webp\" class=\"attachment-medium size-medium wp-image-21961\" alt=\"Imatge de mans agafant un diari\" srcset=\"https:\/\/mynews.es\/wp-content\/uploads\/2025\/02\/comunicacio-ong-300x215.webp 300w, https:\/\/mynews.es\/wp-content\/uploads\/2025\/02\/comunicacio-ong.webp 650w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/mynews.es\/ca\/claus-comunicacio-ong\/\" >\n\t\t\t\tClaus de la Comunicaci\u00f3 a les ONG\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-21853 post type-post status-publish format-standard has-post-thumbnail hentry category-analisis-de-medios category-sense-categoria tag-hemeroteca-digital-ca tag-hemeroteca-ca tag-seguiment-de-mitjans tag-comunicacion\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/mynews.es\/ca\/que-es-una-hemeroteca-digital-i-per-a-que-serveix\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/mynews.es\/wp-content\/uploads\/2025\/02\/importancia-hemeroteques-digitals-300x169.webp\" class=\"attachment-medium size-medium wp-image-21863\" alt=\"Imatge il lustrativa duna hemeroteca digital\" srcset=\"https:\/\/mynews.es\/wp-content\/uploads\/2025\/02\/importancia-hemeroteques-digitals-300x169.webp 300w, https:\/\/mynews.es\/wp-content\/uploads\/2025\/02\/importancia-hemeroteques-digitals.webp 600w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/mynews.es\/ca\/que-es-una-hemeroteca-digital-i-per-a-que-serveix\/\" >\n\t\t\t\tQu\u00e8 \u00e9s una hemeroteca digital i per a qu\u00e8 serveix\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-21604 post type-post status-publish format-standard has-post-thumbnail hentry category-entrevistas-es-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/mynews.es\/ca\/18o-mydircom-entrevista-a-laia-brufau-directora-de-comunicacio-i-responsabilitat-social-corporativa\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"232\" src=\"https:\/\/mynews.es\/wp-content\/uploads\/2025\/02\/laiabrufau-300x232.webp\" class=\"attachment-medium size-medium wp-image-21817\" alt=\"\" srcset=\"https:\/\/mynews.es\/wp-content\/uploads\/2025\/02\/laiabrufau-300x232.webp 300w, https:\/\/mynews.es\/wp-content\/uploads\/2025\/02\/laiabrufau.webp 600w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/mynews.es\/ca\/18o-mydircom-entrevista-a-laia-brufau-directora-de-comunicacio-i-responsabilitat-social-corporativa\/\" >\n\t\t\t\t18\u00ba MyDircom | Laia Brufau, Directora de Comunicaci\u00f3 i RSC de l&#8217;Institut Catal\u00e0 de la Salut\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-21547 post type-post status-publish format-standard has-post-thumbnail hentry category-analisis-de-medios category-comunicacion-2 tag-pressclipping-ca tag-clipping-de-premsa\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/mynews.es\/ca\/que-es-i-per-a-que-serveix-el-clipping-de-premsa\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/mynews.es\/wp-content\/uploads\/2025\/02\/clipping-de-premsa-que-ca-300x300.webp\" class=\"attachment-medium size-medium wp-image-21754\" alt=\"Imatge d un ordinador sobre una taula\" srcset=\"https:\/\/mynews.es\/wp-content\/uploads\/2025\/02\/clipping-de-premsa-que-ca-300x300.webp 300w, https:\/\/mynews.es\/wp-content\/uploads\/2025\/02\/clipping-de-premsa-que-ca-150x150.webp 150w, https:\/\/mynews.es\/wp-content\/uploads\/2025\/02\/clipping-de-premsa-que-ca.webp 600w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/mynews.es\/ca\/que-es-i-per-a-que-serveix-el-clipping-de-premsa\/\" >\n\t\t\t\tQu\u00e8 \u00e9s i per a qu\u00e8 serveix el clipping de premsa?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Claves de la Comunicaci\u00f3n en las ONG: Comunicar para Transformar<\/p>\n","protected":false},"author":1,"featured_media":21961,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_elementor_edit_mode":"builder","_elementor_template_type":"wp-post","_elementor_data":"[{\"id\":\"6f8193a0\",\"elType\":\"section\",\"settings\":{\"jet_parallax_layout_list\":[{\"jet_parallax_layout_image\":{\"url\":\"\"},\"_id\":\"79debf1\"}]},\"elements\":[{\"id\":\"2224f34b\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"a7d584f\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p dir=\\\"ltr\\\" style=\\\"font-weight: normal; line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\\\"><strong>La comunicaci\\u00f3 en les ONG exerceix un paper fonamental que va molt m\\u00e9s enll\\u00e0 d\\u2019informar. Es converteix en una eina estrat\\u00e8gica per generar consci\\u00e8ncia, mobilitzar la societat i provocar un canvi social real.<\\\/strong><\\\/p><p style=\\\"font-weight: normal;\\\">\\u00a0<\\\/p>\",\"align\":\"justify\",\"typography_typography\":\"custom\",\"typography_font_family\":\"DM Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":17,\"sizes\":[]},\"typography_font_weight\":\"400\",\"__globals__\":{\"text_color\":\"globals\\\/colors?id=e58cf35\",\"typography_typography\":\"\"},\"text_color\":\"#2B8299\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"54287b79\",\"elType\":\"section\",\"settings\":{\"jet_parallax_layout_list\":[{\"jet_parallax_layout_image\":{\"url\":\"\"},\"_id\":\"65990d8\"}],\"structure\":\"20\",\"margin\":{\"unit\":\"px\",\"top\":\"11\",\"right\":0,\"bottom\":\"11\",\"left\":0,\"isLinked\":true}},\"elements\":[{\"id\":\"94812cf\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":58.661},\"elements\":[{\"id\":\"51b563f2\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p dir=\\\"ltr\\\" style=\\\"line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\\\"><span style=\\\"background-color: transparent; font-size: 12pt; color: #073d55; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline; white-space-collapse: preserve;\\\">A difer\\u00e8ncia d\\u2019altres tipus d\\u2019organitzacions, on l\\u2019objectiu pot centrar-se en la promoci\\u00f3 de productes o serveis, en les ONG la comunicaci\\u00f3 est\\u00e0 profundament alineada amb els valors i objectius de l\\u2019organitzaci\\u00f3. <\\\/span><span style=\\\"background-color: transparent; font-size: 12pt; color: #073d55; font-weight: bold; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline; white-space-collapse: preserve;\\\">Esdev\\u00e9 una eina estrat\\u00e8gica per generar consci\\u00e8ncia, mobilitzar la societat i provocar un canvi social real.<\\\/span><\\\/p>\\n\\n<h3 dir=\\\"ltr\\\" style=\\\"line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\\\"><span style=\\\"font-size: 12pt; color: #073d55; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline; white-space-collapse: preserve;\\\"><span id=\\\"docs-internal-guid-dda21e05-7fff-4e3e-35fd-fe4c62d20772\\\"><span style=\\\"font-size: 12pt; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline;\\\">Les ONG no es limiten a arribar a un p\\u00fablic objectiu; en molts casos busquen transmetre un missatge transformador a la societat en general.<\\\/span><span style=\\\"font-size: 12pt; background-color: transparent; font-weight: bold; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline;\\\"> <\\\/span><span style=\\\"font-size: 12pt; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline;\\\"><span style=\\\"font-size: 12pt; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline; text-wrap-mode: wrap;\\\"><a href=\\\"https:\\\/\\\/mynews.es\\\/diferenciacion-entidades-sociales\\\/\\\"><span style=\\\"font-size: 12pt; color: #68bbca; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; text-wrap-mode: wrap;\\\">Utilitzen la comunicaci\\u00f3 per visibilitzar causes, sensibilitzar sobre problem\\u00e0tiques socials, ambientals o humanit\\u00e0ries, i fins i tot educar la societat, generant un espai per a la reflexi\\u00f3 i l\\u2019acci\\u00f3. <\\\/span><\\\/a><\\\/span><\\\/span><\\\/span><\\\/span><\\\/h3>\\n<h3 dir=\\\"ltr\\\" style=\\\"line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\\\"><span style=\\\"font-size: 12pt; color: #073d55; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline; white-space-collapse: preserve;\\\"><span id=\\\"docs-internal-guid-dda21e05-7fff-4e3e-35fd-fe4c62d20772\\\"><span style=\\\"font-size: 12pt; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline;\\\">A trav\\u00e9s de campanyes, narratives aut\\u00e8ntiques i estrat\\u00e8gies de storytelling, aconsegueixen que les persones no nom\\u00e9s comprenguin una causa, sin\\u00f3 que tamb\\u00e9 se sentin part del canvi.<\\\/span><\\\/span><\\\/span><\\\/h3>\",\"align\":\"justify\",\"__globals__\":{\"text_color\":\"\"},\"_element_width\":\"initial\",\"_element_custom_width\":{\"unit\":\"%\",\"size\":99.36},\"typography_typography\":\"custom\",\"typography_font_family\":\"DM Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":14,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"026e528\",\"elType\":\"widget\",\"settings\":{\"space\":{\"unit\":\"px\",\"size\":14,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"spacer\"}],\"isInner\":false},{\"id\":\"62c52a18\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":41.25},\"elements\":[{\"id\":\"888a687\",\"elType\":\"widget\",\"settings\":{\"space\":{\"unit\":\"px\",\"size\":28,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"spacer\"},{\"id\":\"99f2bf0\",\"elType\":\"widget\",\"settings\":{\"image\":{\"url\":\"https:\\\/\\\/mynews.es\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/comunicacio-ong.webp\",\"id\":21961,\"alt\":\"Imatge de mans agafant un diari\",\"source\":\"library\",\"size\":\"\"},\"_margin\":{\"unit\":\"px\",\"top\":\"-23\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"align\":\"center\",\"caption\":\"\"},\"elements\":[],\"widgetType\":\"image\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"39c939a\",\"elType\":\"section\",\"settings\":{\"jet_parallax_layout_list\":[]},\"elements\":[{\"id\":\"2346cfe\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"c227da1\",\"elType\":\"widget\",\"settings\":{\"title\":\"Transpar\\u00e8ncia i credibilitat: claus en la comunicaci\\u00f3 de les ONG\\n\",\"__globals__\":{\"title_color\":\"globals\\\/colors?id=43e2c2e\"},\"_element_width\":\"initial\",\"_element_custom_width\":{\"unit\":\"%\",\"size\":99.814}},\"elements\":[],\"widgetType\":\"heading\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"e6c9bb5\",\"elType\":\"section\",\"settings\":{\"jet_parallax_layout_list\":[]},\"elements\":[{\"id\":\"a74f052\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"__globals__\":{\"color_link\":\"globals\\\/colors?id=e58cf35\",\"color_link_hover\":\"globals\\\/colors?id=d78e115\"}},\"elements\":[{\"id\":\"c2e6c52\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">La <\\\/span><b>confian\\u00e7a<\\\/b><span style=\\\"font-weight: 400;\\\"> \\u00e9s un dels actius m\\u00e9s valuosos per a les ONG. La seva <\\\/span><b>credibilitat<\\\/b><span style=\\\"font-weight: 400;\\\"> esdev\\u00e9 un pilar fonamental, ja que d\\u2019aquesta dep\\u00e8n la seva capacitat per generar aliances, mobilitzar suport i sostenir l\\u2019impacte de les seves accions. Aquesta credibilitat es construeix, principalment, a trav\\u00e9s d\\u2019una comunicaci\\u00f3 \\u00e8tica i transparent, que reflecteixi coher\\u00e8ncia entre el missatge, els valors i les pr\\u00e0ctiques de l\\u2019organitzaci\\u00f3. <\\\/span><b>Les ONG poden <\\\/b><a href=\\\"https:\\\/\\\/mynews.es\\\/analisis-semantico-potencia-tu-clipping-y-reputacion\\\/\\\"><b>refor\\u00e7ar la seva reputaci\\u00f3<\\\/b><\\\/a> <b>i pres\\u00e8ncia aplicant aquestes claus:<\\\/b><\\\/p><ol><li><b>Transpar\\u00e8ncia i \\u00e8tica: <\\\/b><span style=\\\"font-weight: 400;\\\">Les <\\\/span><b>ONG<\\\/b><span style=\\\"font-weight: 400;\\\"> han de comunicar de manera clara i honesta com s\\u2019utilitzen els recursos, quins s\\u00f3n els resultats obtinguts i quin impacte social s\\u2019ha generat. Aquesta <\\\/span><b>rendici\\u00f3 de comptes<\\\/b><span style=\\\"font-weight: 400;\\\"> no nom\\u00e9s <\\\/span><b>enforteix la confian\\u00e7a<\\\/b><span style=\\\"font-weight: 400;\\\"> del p\\u00fablic, sin\\u00f3 que tamb\\u00e9 reflecteix el <\\\/span><b>comprom\\u00eds \\u00e8tic de l\\u2019organitzaci\\u00f3 amb la causa que defensa.<\\\/b><span style=\\\"font-weight: 400;\\\"> Ser <\\\/span><b>transparents<\\\/b><span style=\\\"font-weight: 400;\\\"> en tots els processos refor\\u00e7a la <\\\/span><b>integritat<\\\/b><span style=\\\"font-weight: 400;\\\"> i assegura que els donants i la comunitat confi\\u00efn en el prop\\u00f2sit i els valors de l\\u2019organitzaci\\u00f3.<\\\/span><\\\/li><li><b>Coher\\u00e8ncia entre missatge i acci\\u00f3: <\\\/b><span style=\\\"font-weight: 400;\\\">La <\\\/span><b>narrativa externa<\\\/b><span style=\\\"font-weight: 400;\\\"> ha de reflectir fidelment les pr\\u00e0ctiques interne<\\\/span><b>s<\\\/b><span style=\\\"font-weight: 400;\\\">. <\\\/span><b>L\\u2019honestedat en el discurs i l\\u2019alineaci\\u00f3 amb els valors de l\\u2019organitzaci\\u00f3<\\\/b><span style=\\\"font-weight: 400;\\\"> s\\u00f3n essencials per mantenir una imatge cre\\u00efble.<\\\/span><\\\/li><li><b>Acc\\u00e9s obert a la informaci\\u00f3: <\\\/b><span style=\\\"font-weight: 400;\\\">Cal facilitar <\\\/span><b>canals oberts<\\\/b><span style=\\\"font-weight: 400;\\\"> on les persones interessades puguin obtenir <\\\/span><b>dades rellevants<\\\/b><span style=\\\"font-weight: 400;\\\"> sobre projectes, resultats i processos de presa de decisions. Aquesta <\\\/span><b>obertura<\\\/b><span style=\\\"font-weight: 400;\\\"> genera un sentit de <\\\/span><b>pertinen\\u00e7a<\\\/b><span style=\\\"font-weight: 400;\\\"> i <\\\/span><b>connexi\\u00f3 <\\\/b><span style=\\\"font-weight: 400;\\\">amb l\\u2019audi\\u00e8ncia.<\\\/span><\\\/li><\\\/ol><p><b><br \\\/>Una comunicaci\\u00f3 \\u00e8tica i transparent no nom\\u00e9s refor\\u00e7a la reputaci\\u00f3 de les ONG, <\\\/b><span style=\\\"font-weight: 400;\\\">tamb\\u00e9 construeix relacions s\\u00f2lides, fonamentals per generar un impacte social sostenible i consistent.<\\\/span><\\\/p>\",\"align\":\"justify\",\"typography_typography\":\"custom\",\"typography_font_family\":\"DM Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":16,\"sizes\":[]},\"typography_font_weight\":\"400\",\"__globals__\":{\"text_color\":\"globals\\\/colors?id=43e2c2e\"},\"custom_css\":\"selector li{font-size: 16px;}\\r\\n\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"320a4565\",\"elType\":\"section\",\"settings\":{\"jet_parallax_layout_list\":[]},\"elements\":[{\"id\":\"2ab6d350\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"451eea64\",\"elType\":\"widget\",\"settings\":{\"title\":\"Desafiaments i oportunitats en la comunicaci\\u00f3 de les ONG\",\"__globals__\":{\"title_color\":\"globals\\\/colors?id=43e2c2e\"},\"_element_width\":\"initial\",\"_element_custom_width\":{\"unit\":\"%\",\"size\":99.814}},\"elements\":[],\"widgetType\":\"heading\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"12fa46c5\",\"elType\":\"section\",\"settings\":{\"jet_parallax_layout_list\":[{\"jet_parallax_layout_image\":{\"url\":\"\"},\"_id\":\"c89522d\"}],\"__globals__\":{\"color_link\":\"globals\\\/colors?id=e58cf35\",\"color_link_hover\":\"globals\\\/colors?id=d78e115\"}},\"elements\":[{\"id\":\"53098d66\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"40e4ad97\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>La <strong>comunicaci\\u00f3 de les ONG<\\\/strong> afronta desafiaments \\u00fanics que requereixen creativitat, adaptabilitat i estrat\\u00e8gies innovadores. A difer\\u00e8ncia d\\u2019altres sectors, on els objectius comunicatius poden centrar-se en all\\u00f2 comercial o institucional, la comunicaci\\u00f3 del tercer sector t\\u00e9 un prop\\u00f2sit m\\u00e9s profund: inspirar, mobilitzar i generar un impacte social real. No obstant aix\\u00f2, aquesta missi\\u00f3 es veu condicionada per obstacles clau que, si es gestionen adequadament, poden convertir-se en oportunitats significatives per enfortir la causa.<\\\/p><h4 dir=\\\"ltr\\\" style=\\\"line-height: 1.38; margin-left: 18pt; text-indent: -18pt; margin-top: 12pt; margin-bottom: 2pt; padding: 0pt 0pt 0pt 18pt;\\\"><span style=\\\"font-size: 12pt; color: #073d55; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline; white-space-collapse: preserve;\\\">Principals reptes en la comunicaci\\u00f3 de les ONG:<\\\/span><\\\/h4><div><span style=\\\"font-size: 12pt; color: #073d55; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline; white-space-collapse: preserve;\\\">\\u00a0<\\\/span><\\\/div><ol><li><strong>Limitaci\\u00f3 de recursos:<\\\/strong> Un dels majors reptes de la comunicaci\\u00f3 de les ONG \\u00e9s la manca de recursos, tant econ\\u00f2mics com humans. Moltes organitzacions del tercer sector operen amb pressupostos ajustats i equips redu\\u00efts, cosa que dificulta la implementaci\\u00f3 de campanyes d\\u2019ampli abast. Aix\\u00f2 obliga a maximitzar l\\u2019impacte de cada missatge mitjan\\u00e7ant estrat\\u00e8gies rendibles i innovadores, com col\\u00b7laboracions, contingut org\\u00e0nic i l\\u2019\\u00fas d\\u2019eines digitals accessibles.<\\\/li><li><strong>Saturaci\\u00f3 de missatges en un entorn hiperconnectat:<\\\/strong> En l\\u2019era de la sobreinformaci\\u00f3, les audi\\u00e8ncies reben constantment m\\u00faltiples est\\u00edmuls, cosa que converteix la comunicaci\\u00f3 de les ONG en un repte encara m\\u00e9s gran. Destacar entre marques comercials, <a href=\\\"https:\\\/\\\/mynews.es\\\/clipping-de-influencers-5-claves-para-impulsar-tu-marketing\\\/\\\">influencers<\\\/a> i mitjans de comunicaci\\u00f3 requereix missatges aut\\u00e8ntics, emotius i diferenciadors. <strong>El storytelling es converteix en una eina clau per connectar emocionalment amb el p\\u00fablic i mobilitzar-lo cap a l\\u2019acci\\u00f3.<\\\/strong><\\\/li><li><strong>Compet\\u00e8ncia per l\\u2019atenci\\u00f3 p\\u00fablica:<\\\/strong> El tercer sector no nom\\u00e9s competeix entre organitzacions, sin\\u00f3 tamb\\u00e9 amb altres actors que lluiten per captar l\\u2019atenci\\u00f3 del p\\u00fablic. Per destacar, la comunicaci\\u00f3 de les ONG ha de personalitzar els missatges, mantenir la coher\\u00e8ncia narrativa i generar una proximitat emocional amb els p\\u00fablics.<\\\/li><\\\/ol><div><span style=\\\"font-size: 16px; white-space-collapse: preserve;\\\"><b>\\u00a0<\\\/b><\\\/span><\\\/div><div><h4 dir=\\\"ltr\\\" style=\\\"line-height: 1.38; margin-top: 12pt; margin-bottom: 2pt;\\\"><span style=\\\"font-size: 12pt; color: #073d55; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline; white-space-collapse: preserve;\\\">Oportunitats per innovar en la comunicaci\\u00f3 de les ONG<\\\/span><\\\/h4><p dir=\\\"ltr\\\" style=\\\"line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\\\">Si b\\u00e9 els desafiaments en la comunicaci\\u00f3 de les ONG s\\u00f3n significatius, tamb\\u00e9 existeixen nombroses oportunitats per impulsar la seva efectivitat:<\\\/p><ul><li dir=\\\"ltr\\\" style=\\\"line-height: 1.38;\\\"><strong>Contingut digital i xarxes socials:<\\\/strong> La digitalitzaci\\u00f3 ha perm\\u00e8s a les ONG connectar de manera directa i personalitzada amb les seves audi\\u00e8ncies. A trav\\u00e9s de<strong> xarxes socials<\\\/strong> i contingut audiovisual, les organitzacions poden explicar hist\\u00f2ries d\\u2019impacte i generar interacci\\u00f3 constant. <strong>Campanyes virals, v\\u00eddeos curts, podcasts i butlletins informatius<\\\/strong> permeten diversificar els formats i adaptar-se a les prefer\\u00e8ncies de cada p\\u00fablic, ampliant l\\u2019abast i millorant l\\u2019impacte del missatge.<br \\\/><br \\\/><\\\/li><li dir=\\\"ltr\\\" style=\\\"line-height: 1.38;\\\"><strong>Transpar\\u00e8ncia i participaci\\u00f3 com a pilars de la comunicaci\\u00f3 de les ONG:<\\\/strong> Les audi\\u00e8ncies valoren la transpar\\u00e8ncia i la coher\\u00e8ncia en la comunicaci\\u00f3 de les ONG. Per enfortir la credibilitat de l\\u2019organitzaci\\u00f3, \\u00e9s essencial crear espais participatius on el p\\u00fablic pugui interactuar, opinar i sentir-se part del canvi. A m\\u00e9s, les narratives col\\u00b7laboratives, en qu\\u00e8 l\\u2019audi\\u00e8ncia es converteix en protagonista, multipliquen l\\u2019abast i reforcen el comprom\\u00eds.<br \\\/><strong><br \\\/><\\\/strong><\\\/li><li dir=\\\"ltr\\\" style=\\\"line-height: 1.38;\\\"><strong>Innovaci\\u00f3 en formats i enfocaments:<\\\/strong> Apostar per formats innovadors com <strong>experi\\u00e8ncies immersives, webinars o esdeveniments<\\\/strong> pot ser crucial per destacar en un entorn saturat. Adaptar els missatges als contextos culturals, socials i generacionals tamb\\u00e9 \\u00e9s fonamental per aconseguir una comunicaci\\u00f3 de les ONG efectiva i rellevant.<br \\\/><br \\\/><\\\/li><li dir=\\\"ltr\\\" style=\\\"line-height: 1.38;\\\"><strong>Alian\\u00e7es estrat\\u00e8giques i col\\u00b7laboracions:<\\\/strong> Col\\u00b7laborar amb <strong><a href=\\\"https:\\\/\\\/mynews.es\\\/clipping-de-influencers-5-claves-para-impulsar-tu-marketing\\\/\\\">creadors de contingut<\\\/a>, empreses enfocades a la responsabilitat social corporativa i altres ONG<\\\/strong> afins ofereix una gran oportunitat per amplificar el missatge. Aquestes aliances permeten accedir a noves audi\\u00e8ncies, compartir recursos i, en \\u00faltima inst\\u00e0ncia, generar un major impacte social.<span style=\\\"font-size: 12pt; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline; white-space-collapse: preserve;\\\"><br \\\/><\\\/span><\\\/li><\\\/ul><div><span style=\\\"color: #063d55;\\\"><span style=\\\"font-size: 16px; white-space-collapse: preserve;\\\">\\u00a0<\\\/span><\\\/span><\\\/div><\\\/div>\",\"align\":\"justify\",\"text_color\":\"#073D55\",\"typography_typography\":\"custom\",\"typography_font_family\":\"DM Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":16,\"sizes\":[]},\"typography_font_weight\":\"400\",\"custom_css\":\"selector li{font-size: 16px;}\\r\\n\\r\\n\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"d9af474\",\"elType\":\"widget\",\"settings\":{\"space\":{\"unit\":\"px\",\"size\":10,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"spacer\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"e5d2a11\",\"elType\":\"section\",\"settings\":{\"jet_parallax_layout_list\":[]},\"elements\":[{\"id\":\"04020aa\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"5fc1725\",\"elType\":\"widget\",\"settings\":{\"title\":\"Com adapten les ONG la seva comunicaci\\u00f3 a l\\u2019actualitat\",\"__globals__\":{\"title_color\":\"globals\\\/colors?id=43e2c2e\"},\"_element_width\":\"initial\",\"_element_custom_width\":{\"unit\":\"%\",\"size\":99.814}},\"elements\":[],\"widgetType\":\"heading\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"245606e7\",\"elType\":\"section\",\"settings\":{\"jet_parallax_layout_list\":[{\"jet_parallax_layout_image\":{\"url\":\"\"},\"_id\":\"100d1b6\"}],\"structure\":\"20\",\"__globals__\":{\"color_link\":\"globals\\\/colors?id=e58cf35\",\"color_link_hover\":\"globals\\\/colors?id=d78e115\"}},\"elements\":[{\"id\":\"5fc051b0\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":57.572},\"elements\":[{\"id\":\"74c8e0fe\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>Tal com vam veure a<strong> l\\u2019esdeveniment<\\\/strong> <strong><a href=\\\"https:\\\/\\\/mynews.es\\\/la-comunicacion-del-tercer-sector-en-tiempos-de-alarma-social\\\/\\\">Terrassa MyNews: La comunicaci\\u00f3 del Tercer Sector<\\\/a><\\\/strong> en temps d\\u2019alarma social, les ONG tenen un gran paper pel que fa a la comunicaci\\u00f3 social.<\\\/p><p>Des de les entitats socials es viu una actualitat agitada, marcada per reptes que generen noves preguntes i preocupacions a les quals adapten les seves comunicacions, campanyes i missatges. A l\\u2019esdeveniment, <strong>Taula del Tercer Sector, Banc de Sang i Teixits, ONG Educo i Obertament<\\\/strong> <a href=\\\"https:\\\/\\\/mynews.es\\\/diferenciacion-entidades-sociales\\\/\\\">ens van explicar com van afrontar aquestes q\\u00fcestions des de les seves respectives entitats:<\\\/a><\\\/p>\",\"text_color\":\"#073D55\",\"align\":\"justify\",\"_element_width\":\"initial\",\"_element_custom_width\":{\"unit\":\"%\",\"size\":99.261},\"typography_typography\":\"custom\",\"typography_font_family\":\"DM Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":16,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false},{\"id\":\"30f277ba\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":42.428},\"elements\":[{\"id\":\"2a4363e1\",\"elType\":\"widget\",\"settings\":{\"image\":{\"url\":\"https:\\\/\\\/mynews.es\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/evento-mynews-tercer-sector-ca.webp\",\"id\":21965,\"alt\":\"Fotografia de l esdeveniment de MyNews sobre la comunicacio de les ONG i el Tercer Sector en temps d alarma social\",\"source\":\"library\",\"size\":\"\"},\"_padding\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":true},\"_element_custom_width\":{\"unit\":\"%\",\"size\":93,\"sizes\":[]},\"caption\":\"\"},\"elements\":[],\"widgetType\":\"image\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"2d241af\",\"elType\":\"section\",\"settings\":{\"jet_parallax_layout_list\":[]},\"elements\":[{\"id\":\"aa6527d\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"9ef13e2\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p style=\\\"color: #073d55; text-align: justify;\\\"><span style=\\\"background-color: transparent; font-size: 12pt; text-decoration-line: underline; white-space-collapse: preserve; font-weight: bold;\\\">Laura Castro, Directora de Comunicaci\\u00f3 Taula Tercer Sector:<\\\/span><\\\/p>\\n\\n<h6 dir=\\\"ltr\\\" style=\\\"margin-top: 10pt; margin-bottom: 2pt; line-height: 1.44; text-align: justify; margin-right: 30pt;\\\"><span style=\\\"background-color: transparent; white-space-collapse: preserve; font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); font-size: 11pt; color: #1f8299; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline;\\\">\\u201cEl 30% de la poblaci\\u00f3 catalana est\\u00e0 en risc de pobresa i d\\u2019exclusi\\u00f3 social. Tenim un mili\\u00f3 i mig de persones m\\u00e9s en situaci\\u00f3 de pobresa respecte a l\\u2019inici de la pand\\u00e8mia. Per tant, <\\\/span><span style=\\\"background-color: transparent; white-space-collapse: preserve; font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); font-size: 11pt; color: #1f8299; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; text-decoration-skip-ink: none; vertical-align: baseline;\\\">el nostre missatge comunicatiu se centra a alertar la poblaci\\u00f3 sobre aquests efectes.\\n<\\\/span><span style=\\\"background-color: transparent; white-space-collapse: preserve; font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); font-size: 11pt; color: #1f8299; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline;\\\">Hem de fer front a aquesta emerg\\u00e8ncia social que tenim i defensar que els drets socials s\\u00f3n la soluci\\u00f3 i la sortida per poder-nos recuperar com a societat.\\u201d<\\\/span><\\\/h6>\\n<h6 dir=\\\"ltr\\\" style=\\\"margin-top: 10pt; margin-bottom: 2pt; line-height: 1.44; text-align: justify; margin-right: 30pt;\\\"><span style=\\\"background-color: transparent; white-space-collapse: preserve; font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); font-size: 11pt; color: #1f8299; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline;\\\">\\u00a0<\\\/span><\\\/h6>\\n<h6 dir=\\\"ltr\\\" style=\\\"margin-top: 10pt; margin-bottom: 2pt; line-height: 1.44; text-align: justify; margin-right: 30pt;\\\"><span style=\\\"font-size: 12pt; color: #073d55; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space-collapse: preserve;\\\">Manel Gasto, Responsable de Comunicaci\\u00f3 Banc de Sang i Teixits:<\\\/span><\\\/h6>\\n<h6 dir=\\\"ltr\\\" style=\\\"margin-top: 10pt; margin-bottom: 2pt; line-height: 1.44; text-align: justify; margin-right: 30pt;\\\"><span style=\\\"font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); background-color: transparent; font-size: 11pt; color: #1f8299; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline; white-space-collapse: preserve;\\\">\\u201cLa nostra m\\u00e0xima aspiraci\\u00f3 \\u00e9s que la nostra entitat no sigui necess\\u00e0ria, perqu\\u00e8 la gent tingui inculcat i no calgui recordar-los que s\\u2019ha d\\u2019anar a donar sang, que ho facin de manera autom\\u00e0tica. <\\\/span><span style=\\\"font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); background-color: transparent; font-size: 11pt; color: #1f8299; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; text-decoration-skip-ink: none; vertical-align: baseline; white-space-collapse: preserve;\\\">Per\\u00f2, per desgr\\u00e0cia, ens costa i necessitem molts impulsos, siguin m\\u00e9s positius o m\\u00e9s negatius, per recordar-los que tamb\\u00e9 es pot col\\u00b7laborar donant sang, m\\u00e9s enll\\u00e0 dels voluntariats o les aportacions econ\\u00f2miques.<\\\/span><span style=\\\"font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); background-color: transparent; font-size: 11pt; color: #1f8299; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline; white-space-collapse: preserve;\\\">. Cada any fem 4.000 campanyes de donaci\\u00f3, i aix\\u00f2 requereix un esfor\\u00e7 considerable de moltes persones, tamb\\u00e9 dels mateixos donants.\\u201d<\\\/span><\\\/h6>\\n<h6 dir=\\\"ltr\\\" style=\\\"margin-top: 10pt; margin-bottom: 2pt; line-height: 1.44; text-align: justify; margin-right: 30pt;\\\"><span style=\\\"font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); background-color: transparent; font-size: 11pt; color: #1f8299; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline; white-space-collapse: preserve;\\\">\\u00a0<\\\/span><\\\/h6>\\n<p style=\\\"color: #073d55; text-align: justify;\\\"><span style=\\\"background-color: transparent; font-size: 12pt; font-weight: bold; text-decoration-line: underline; white-space-collapse: preserve; font-family: var( --e-global-typography-text-font-family ), Sans-serif;\\\">Vanessa Pedrosa, Coordinadora de Mitjans de Comunicaci\\u00f3 Globals ONG Educo:<\\\/span><\\\/p>\\n<p dir=\\\"ltr\\\" style=\\\"margin-top: 0pt; margin-bottom: 26pt; color: #073d55; text-align: justify; line-height: 1.38; margin-right: 30pt;\\\"><span style=\\\"font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); background-color: transparent; font-size: 11pt; color: #1f8299; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline; white-space-collapse: preserve;\\\">\\u201cEduco \\u00e9s una ONG centrada a defensar els drets de la inf\\u00e0ncia. Especialment, el dret a l\\u2019educaci\\u00f3, que \\u00e9s un dret habilitador d\\u2019altres drets com el dret a la protecci\\u00f3 o el dret a la participaci\\u00f3 infantil. <\\\/span><span style=\\\"font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); background-color: transparent; font-size: 11pt; color: #1f8299; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; text-decoration-skip-ink: none; vertical-align: baseline; white-space-collapse: preserve;\\\">Amb aix\\u00f2 vull dir que l\\u2019educaci\\u00f3 \\u00e9s un dret i \\u00e9s fonamental que, quan hi ha una emerg\\u00e8ncia com la del COVID, o sobretot en casos recents com els d\\u2019Ucra\\u00efna o Bangladesh, es mantingui l\\u2019educaci\\u00f3 infantil.\\u201d<\\\/span><span style=\\\"font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); background-color: transparent; font-size: 11pt; color: #1f8299; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline; white-space-collapse: preserve;\\\">. \\u201c<\\\/span><\\\/p>\\n\\n<h6 dir=\\\"ltr\\\" style=\\\"margin-top: 10pt; margin-bottom: 2pt; line-height: 1.44; text-align: justify; margin-right: 30pt;\\\"><span style=\\\"font-size: 12pt; color: #073d55; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space-collapse: preserve;\\\">Ariadna ROGERO, Obertament: Responsable de Prensa y Activismo de Obertament:<\\\/span><\\\/h6>\\n<h6 dir=\\\"ltr\\\" style=\\\"margin-top: 10pt; margin-bottom: 2pt; line-height: 1.44; text-align: justify; margin-right: 30pt;\\\"><span style=\\\"font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); background-color: transparent; font-size: 11pt; color: #1f8299; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline; white-space-collapse: preserve;\\\">\\u201cEns va passar una cosa bastant curiosa, el 2020, quan va esclatar la pand\\u00e8mia. Nosaltres vam intentar que els mitjans, d\\u2019alguna manera, posessin el focus tamb\\u00e9 en la salut mental, perqu\\u00e8 not\\u00e0vem que la salut mental seria el seg\\u00fcent problema que vindria despr\\u00e9s del COVID, donat el confinament i les diverses restriccions que vam patir. Per\\u00f2, en aquell moment, els mitjans de comunicaci\\u00f3 estaven encara molt enfocats en els efectes immediats del COVID. <\\\/span><span style=\\\"font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); background-color: transparent; font-size: 11pt; color: #1f8299; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; text-decoration-skip-ink: none; vertical-align: baseline; white-space-collapse: preserve;\\\">En aquest sentit, ens vam anticipar una mica; sab\\u00edem que, m\\u00e9s aviat que tard, les dades que nosaltres ja ten\\u00edem arribarien tamb\\u00e9 als mitjans.\\u201d<\\\/span><\\\/h6>\",\"typography_typography\":\"custom\",\"typography_font_family\":\"DM Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":16,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"69ea3ee\",\"elType\":\"section\",\"settings\":{\"jet_parallax_layout_list\":[]},\"elements\":[{\"id\":\"fb334d4\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"90e3f4c\",\"elType\":\"widget\",\"settings\":{\"space\":{\"unit\":\"px\",\"size\":38,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"spacer\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"91d005f\",\"elType\":\"section\",\"settings\":{\"jet_parallax_layout_list\":[]},\"elements\":[{\"id\":\"38b3485\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"96dee67\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<h3><span style=\\\"text-decoration: underline;\\\"><strong>\\u00daltims posts de MyNews<\\\/strong><\\\/span><\\\/h3>\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"3e76674\",\"elType\":\"section\",\"settings\":{\"jet_parallax_layout_list\":[{\"jet_parallax_layout_image\":{\"url\":\"\"},\"_id\":\"9a963d6\"}]},\"elements\":[{\"id\":\"7b26849\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"48ecfc1\",\"elType\":\"widget\",\"settings\":{\"classic_show_excerpt\":\"\",\"classic_meta_data\":[],\"classic_meta_separator\":\"\\\/\\\/\\\/\",\"classic_show_read_more\":\"\",\"classic_read_more_text\":\"Leer m\\u00e1s \\u00bb\",\"cards_meta_separator\":\"\\u2022\",\"cards_read_more_text\":\"Leer m\\u00e1s \\u00bb\",\"full_content_meta_separator\":\"\\\/\\\/\\\/\",\"pagination_page_limit\":\"5\",\"pagination_prev_label\":\"&laquo; Anterior\",\"pagination_next_label\":\"Siguiente &raquo;\",\"text\":\"Cargar m\\u00e1s\",\"load_more_no_posts_custom_message\":\"No hay m\\u00e1s entradas que mostrar\"},\"elements\":[],\"widgetType\":\"posts\"}],\"isInner\":false}],\"isInner\":false}]","_elementor_page_settings":null,"_elementor_conditions":[]},"categories":[238,225],"tags":[15,774,775],"class_list":["post-21969","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion-es","category-sin-categorizar-es","tag-comunicacion","tag-comunicacio-digital","tag-comunicacio-corporativa"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Claus de la Comunicaci\u00f3 a les ONG - MyNews<\/title>\n<meta name=\"description\" content=\"La comunicaci\u00f3 de les ONG i reptes i oportunitats del sector.- Claus de la Comunicaci\u00f3 a les ONG - MyNews\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mynews.es\/claves-comunicacion-ong\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Claus de la Comunicaci\u00f3 a les ONG - MyNews\" \/>\n<meta property=\"og:description\" content=\"La comunicaci\u00f3 de les ONG i reptes i oportunitats del sector.- Claus de la Comunicaci\u00f3 a les ONG - MyNews\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mynews.es\/claves-comunicacion-ong\/\" \/>\n<meta property=\"og:site_name\" content=\"My News\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-27T10:06:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-27T14:51:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mynews.es\/wp-content\/uploads\/2025\/02\/comunicacio-ong.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"650\" \/>\n\t<meta property=\"og:image:height\" content=\"465\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MyNews_es\" \/>\n<meta name=\"twitter:site\" content=\"@MyNews_es\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/mynews.es\/claves-comunicacion-ong\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/mynews.es\/claves-comunicacion-ong\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/mynews.es\/#\/schema\/person\/2aeb733f20874895b2a89f70debac625\"},\"headline\":\"Claus de la Comunicaci\u00f3 a les ONG\",\"datePublished\":\"2025-02-27T10:06:40+00:00\",\"dateModified\":\"2025-02-27T14:51:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/mynews.es\/claves-comunicacion-ong\/\"},\"wordCount\":1575,\"publisher\":{\"@id\":\"https:\/\/mynews.es\/#organization\"},\"image\":{\"@id\":\"https:\/\/mynews.es\/claves-comunicacion-ong\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/mynews.es\/wp-content\/uploads\/2025\/02\/comunicacio-ong.webp\",\"keywords\":[\"Comunicaci\u00f3n\",\"Comunicaci\u00f3 Digital\",\"Comunicaci\u00f3 Corporativa\"],\"articleSection\":[\"Comunicaci\u00f3n\",\"Sin categorizar\"],\"inLanguage\":\"ca\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mynews.es\/claves-comunicacion-ong\/\",\"url\":\"https:\/\/mynews.es\/claves-comunicacion-ong\/\",\"name\":\"Claus de la Comunicaci\u00f3 a les ONG - MyNews\",\"isPartOf\":{\"@id\":\"https:\/\/mynews.es\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/mynews.es\/claves-comunicacion-ong\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/mynews.es\/claves-comunicacion-ong\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/mynews.es\/wp-content\/uploads\/2025\/02\/comunicacio-ong.webp\",\"datePublished\":\"2025-02-27T10:06:40+00:00\",\"dateModified\":\"2025-02-27T14:51:24+00:00\",\"description\":\"La comunicaci\u00f3 de les ONG i reptes i oportunitats del sector.- Claus de la Comunicaci\u00f3 a les ONG - MyNews\",\"breadcrumb\":{\"@id\":\"https:\/\/mynews.es\/claves-comunicacion-ong\/#breadcrumb\"},\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/mynews.es\/claves-comunicacion-ong\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\/\/mynews.es\/claves-comunicacion-ong\/#primaryimage\",\"url\":\"https:\/\/mynews.es\/wp-content\/uploads\/2025\/02\/comunicacio-ong.webp\",\"contentUrl\":\"https:\/\/mynews.es\/wp-content\/uploads\/2025\/02\/comunicacio-ong.webp\",\"width\":650,\"height\":465,\"caption\":\"Imatge de mans agafant un diari\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/mynews.es\/claves-comunicacion-ong\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/mynews.es\/ca\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Claus de la Comunicaci\u00f3 a les ONG\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/mynews.es\/#website\",\"url\":\"https:\/\/mynews.es\/\",\"name\":\"My News\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/mynews.es\/#organization\"},\"alternateName\":\"MyNews\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/mynews.es\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ca\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/mynews.es\/#organization\",\"name\":\"My News\",\"url\":\"https:\/\/mynews.es\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\/\/mynews.es\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/mynews.es\/wp-content\/uploads\/2025\/01\/logo_my_news.png\",\"contentUrl\":\"https:\/\/mynews.es\/wp-content\/uploads\/2025\/01\/logo_my_news.png\",\"width\":1200,\"height\":872,\"caption\":\"My News\"},\"image\":{\"@id\":\"https:\/\/mynews.es\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/MyNews_es\",\"https:\/\/www.instagram.com\/mynews.es\",\"https:\/\/www.linkedin.com\/company\/mynews-sl\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/mynews.es\/#\/schema\/person\/2aeb733f20874895b2a89f70debac625\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\/\/mynews.es\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/36c679534ef264312986fb0b5df4c2ed821e64c4c2988920ab47febe963dc553?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/36c679534ef264312986fb0b5df4c2ed821e64c4c2988920ab47febe963dc553?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"http:\/\/mynews.es\"],\"url\":\"https:\/\/mynews.es\/ca\/author\/info_7zvk35oz\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Claus de la Comunicaci\u00f3 a les ONG - MyNews","description":"La comunicaci\u00f3 de les ONG i reptes i oportunitats del sector.- Claus de la Comunicaci\u00f3 a les ONG - MyNews","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mynews.es\/claves-comunicacion-ong\/","og_locale":"ca_ES","og_type":"article","og_title":"Claus de la Comunicaci\u00f3 a les ONG - MyNews","og_description":"La comunicaci\u00f3 de les ONG i reptes i oportunitats del sector.- Claus de la Comunicaci\u00f3 a les ONG - MyNews","og_url":"https:\/\/mynews.es\/claves-comunicacion-ong\/","og_site_name":"My News","article_published_time":"2025-02-27T10:06:40+00:00","article_modified_time":"2025-02-27T14:51:24+00:00","og_image":[{"width":650,"height":465,"url":"https:\/\/mynews.es\/wp-content\/uploads\/2025\/02\/comunicacio-ong.webp","type":"image\/webp"}],"author":"admin","twitter_card":"summary_large_image","twitter_creator":"@MyNews_es","twitter_site":"@MyNews_es","twitter_misc":{"Escrit per":"admin","Temps estimat de lectura":"10 minuts"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/mynews.es\/claves-comunicacion-ong\/#article","isPartOf":{"@id":"https:\/\/mynews.es\/claves-comunicacion-ong\/"},"author":{"name":"admin","@id":"https:\/\/mynews.es\/#\/schema\/person\/2aeb733f20874895b2a89f70debac625"},"headline":"Claus de la Comunicaci\u00f3 a les ONG","datePublished":"2025-02-27T10:06:40+00:00","dateModified":"2025-02-27T14:51:24+00:00","mainEntityOfPage":{"@id":"https:\/\/mynews.es\/claves-comunicacion-ong\/"},"wordCount":1575,"publisher":{"@id":"https:\/\/mynews.es\/#organization"},"image":{"@id":"https:\/\/mynews.es\/claves-comunicacion-ong\/#primaryimage"},"thumbnailUrl":"https:\/\/mynews.es\/wp-content\/uploads\/2025\/02\/comunicacio-ong.webp","keywords":["Comunicaci\u00f3n","Comunicaci\u00f3 Digital","Comunicaci\u00f3 Corporativa"],"articleSection":["Comunicaci\u00f3n","Sin categorizar"],"inLanguage":"ca"},{"@type":"WebPage","@id":"https:\/\/mynews.es\/claves-comunicacion-ong\/","url":"https:\/\/mynews.es\/claves-comunicacion-ong\/","name":"Claus de la Comunicaci\u00f3 a les ONG - MyNews","isPartOf":{"@id":"https:\/\/mynews.es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/mynews.es\/claves-comunicacion-ong\/#primaryimage"},"image":{"@id":"https:\/\/mynews.es\/claves-comunicacion-ong\/#primaryimage"},"thumbnailUrl":"https:\/\/mynews.es\/wp-content\/uploads\/2025\/02\/comunicacio-ong.webp","datePublished":"2025-02-27T10:06:40+00:00","dateModified":"2025-02-27T14:51:24+00:00","description":"La comunicaci\u00f3 de les ONG i reptes i oportunitats del sector.- Claus de la Comunicaci\u00f3 a les ONG - MyNews","breadcrumb":{"@id":"https:\/\/mynews.es\/claves-comunicacion-ong\/#breadcrumb"},"inLanguage":"ca","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mynews.es\/claves-comunicacion-ong\/"]}]},{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/mynews.es\/claves-comunicacion-ong\/#primaryimage","url":"https:\/\/mynews.es\/wp-content\/uploads\/2025\/02\/comunicacio-ong.webp","contentUrl":"https:\/\/mynews.es\/wp-content\/uploads\/2025\/02\/comunicacio-ong.webp","width":650,"height":465,"caption":"Imatge de mans agafant un diari"},{"@type":"BreadcrumbList","@id":"https:\/\/mynews.es\/claves-comunicacion-ong\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/mynews.es\/ca\/"},{"@type":"ListItem","position":2,"name":"Claus de la Comunicaci\u00f3 a les ONG"}]},{"@type":"WebSite","@id":"https:\/\/mynews.es\/#website","url":"https:\/\/mynews.es\/","name":"My News","description":"","publisher":{"@id":"https:\/\/mynews.es\/#organization"},"alternateName":"MyNews","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mynews.es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ca"},{"@type":"Organization","@id":"https:\/\/mynews.es\/#organization","name":"My News","url":"https:\/\/mynews.es\/","logo":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/mynews.es\/#\/schema\/logo\/image\/","url":"https:\/\/mynews.es\/wp-content\/uploads\/2025\/01\/logo_my_news.png","contentUrl":"https:\/\/mynews.es\/wp-content\/uploads\/2025\/01\/logo_my_news.png","width":1200,"height":872,"caption":"My News"},"image":{"@id":"https:\/\/mynews.es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/MyNews_es","https:\/\/www.instagram.com\/mynews.es","https:\/\/www.linkedin.com\/company\/mynews-sl\/"]},{"@type":"Person","@id":"https:\/\/mynews.es\/#\/schema\/person\/2aeb733f20874895b2a89f70debac625","name":"admin","image":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/mynews.es\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/36c679534ef264312986fb0b5df4c2ed821e64c4c2988920ab47febe963dc553?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/36c679534ef264312986fb0b5df4c2ed821e64c4c2988920ab47febe963dc553?s=96&d=mm&r=g","caption":"admin"},"sameAs":["http:\/\/mynews.es"],"url":"https:\/\/mynews.es\/ca\/author\/info_7zvk35oz\/"}]}},"_links":{"self":[{"href":"https:\/\/mynews.es\/ca\/wp-json\/wp\/v2\/posts\/21969","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mynews.es\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mynews.es\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mynews.es\/ca\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mynews.es\/ca\/wp-json\/wp\/v2\/comments?post=21969"}],"version-history":[{"count":35,"href":"https:\/\/mynews.es\/ca\/wp-json\/wp\/v2\/posts\/21969\/revisions"}],"predecessor-version":[{"id":22013,"href":"https:\/\/mynews.es\/ca\/wp-json\/wp\/v2\/posts\/21969\/revisions\/22013"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mynews.es\/ca\/wp-json\/wp\/v2\/media\/21961"}],"wp:attachment":[{"href":"https:\/\/mynews.es\/ca\/wp-json\/wp\/v2\/media?parent=21969"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mynews.es\/ca\/wp-json\/wp\/v2\/categories?post=21969"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mynews.es\/ca\/wp-json\/wp\/v2\/tags?post=21969"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}