{"id":19960,"date":"2024-05-13T13:43:17","date_gmt":"2024-05-13T13:43:17","guid":{"rendered":"https:\/\/mynews.es\/?p=18383"},"modified":"2025-02-06T15:07:17","modified_gmt":"2025-02-06T15:07:17","slug":"esdeveniment-mynews-intelligencia-artificial-aplicada-als-mitjans-de-comunicacio-a-madrid","status":"publish","type":"post","link":"https:\/\/mynews.es\/ca\/esdeveniment-mynews-intelligencia-artificial-aplicada-als-mitjans-de-comunicacio-a-madrid\/","title":{"rendered":"Esdeveniment MyNews: Intel\u00b7lig\u00e8ncia Artificial aplicada als mitjans de comunicaci\u00f3 a Madrid"},"content":{"rendered":"\t\t
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Quin impacte t\u00e9 la Intel\u00b7lig\u00e8ncia Artificial en el periodisme? \u00c9s possible utilitzar la IA d\u2019acord amb l\u2019\u00e8tica period\u00edstica? \u00c9s la IA una eina \u00fatil contra la desinformaci\u00f3? Aquestes i moltes altres inc\u00f2gnites es van plantejar durant la formaci\u00f3.<\/u><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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MyNews va tenir el plaer d’oferir una formaci\u00f3 a Madrid entorn de la <\/span>Intel\u00b7lig\u00e8ncia Artificial i la seva aplicaci\u00f3 als mitjans de comunicaci\u00f3 de la m\u00e0 de la periodista Susana P\u00e9rez-Soler, especialista en periodisme digital<\/b> i autora del llibre “Periodisme i xarxes socials. Claus per a la gesti\u00f3 de continguts digitals”. Va impartir una sessi\u00f3 en la qual va reflexionar sobre l’\u00fas de les eines d’Intel\u00b7lig\u00e8ncia Artificial en el periodisme, l’\u00e8tica period\u00edstica i les oportunitats i inc\u00f2gnites que es plantegen als mitjans de comunicaci\u00f3. <\/span>Vam poder gaudir de la formaci\u00f3 a l’Espai Bulevar30, sobre el cel de la Gran Via de Madrid.<\/b><\/p>

Susana P\u00e9rez ens va fer un recorregut pels conceptes clau de la Intel\u00b7lig\u00e8ncia Artificial i el seu impacte en la comunicaci\u00f3 actual:<\/span><\/p>

+ Reptes i oportunitats en l’\u00fas de la IA
<\/b>+ Claus per implementar la IA en l’estrat\u00e8gia de comunicaci\u00f3
<\/b>+ Impacte en la figura del periodista: \u00e8tica algor\u00edtmica
<\/b>+ Eines i recursos \u00fatils per a l’equip de comunicaci\u00f3<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\u201cCom m\u00e9s Intel\u00b7lig\u00e8ncia Artificial, m\u00e9s periodisme\u201d,
– Susana P\u00e9rez Soler, periodista Col\u00b7legi de Periodistes de Catalunya.<\/b><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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IA D\u00e9bil vs IA Forta<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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La Intel\u00b7lig\u00e8ncia Artificial es defineix segons la <\/span>Comissi\u00f3 Europea<\/span><\/a> com un conjunt de sistemes de programari dissenyats per humans que actuen en la dimensi\u00f3 f\u00edsica o digital davant d’un objectiu complex. Tenen la capacitat de percebre el seu entorn interpretant dades m\u00e9s o menys estructurades i d’utilitzar dades i informaci\u00f3 per raonar sobre el coneixement.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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D’acord amb el govern espanyol, “La intel\u00b7lig\u00e8ncia artificial (IA) \u00e9s un camp de la inform\u00e0tica que es centra a crear sistemes que puguin realitzar tasques que normalment requereixen intel\u00b7lig\u00e8ncia humana, com l’aprenentatge, el raonament i la percepci\u00f3.”<\/span><\/p>

La Intel\u00b7lig\u00e8ncia Artificial pot ser d\u00e8bil o forta<\/span><\/a> segons l’\u00fas que se li doni i les capacitats que tingui l’eina: La IA feble \u00e9s un sistema orientat a resoldre problemes concrets i delimitats, alguna cosa que les m\u00e0quines aprenen a fer a trav\u00e9s de patrons i tend\u00e8ncies repetitives gr\u00e0cies a algoritmes que programem els humans. Com a exemple d’IA feble es podrien destacar els detectors de correu brossa en els correus electr\u00f2nics, els assistents virtuals o els sistemes de reconeixement de veu. En canvi, entenem com a IA forta un sistema m\u00e9s complex, que \u00e9s capa\u00e7 d’abordar decisions de forma “proactiva, deductiva i conscient”. Els sistemes d’aprenentatge autom\u00e0tic avan\u00e7at, que reconeixen dades i poden prendre decisions aut\u00f2nomes, serien un exemple d’IA forta, que encara est\u00e0 en desenvolupament i expansi\u00f3.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\"Com m\u00e9s Intel\u00b7lig\u00e8ncia Artificial, m\u00e9s periodisme\"<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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La Intel\u00b7lig\u00e8ncia Artificial t\u00e9 un impacte important en els mitjans de comunicaci\u00f3 i en la tasca del periodista. Observatori Nacional de Tecnologia i Societat (ONTSI) en el seu informe <\/span>“\u00das d’intel\u00b7lig\u00e8ncia artificial i big data en empreses espanyoles”<\/span><\/a>, ja assenyalava que, el 2021, les empreses d’informaci\u00f3 i comunicacions eren ja les que m\u00e9s feien servir la IA dins del sector empresarial espanyol. Forenses digitals, creadors de prompts, periodistes experts en tecnologia o editors de contingut generat per IA s\u00f3n exemples de llocs de treball que ja estan presents en moltes redaccions.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Reptes i oportunitats de la Intel\u00b7lig\u00e8ncia Artificial en el periodisme<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Nombroses eines d’IA faciliten la generaci\u00f3 de contingut, i \u00e9s precisament en aquesta q\u00fcesti\u00f3 en la qual es planteja l’amena\u00e7a de la IA en les professions relacionades amb la comunicaci\u00f3: \u00c9s una amena\u00e7a la IA per al periodisme? S’eliminaran llocs de treball per donar pas a la creaci\u00f3 de contingut a trav\u00e9s de la IA?<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Susana P\u00e9rez-Soler ens va aportar una visi\u00f3 positivista de la Intel\u00b7lig\u00e8ncia Artificial en relaci\u00f3 amb el periodisme: “Com m\u00e9s Intel\u00b7lig\u00e8ncia Artificial, m\u00e9s periodisme”. <\/b>Durant la formaci\u00f3, Susana P\u00e9rez-Soler ens va recordar les oportunitats que la Intel\u00b7lig\u00e8ncia Artificial com a eina period\u00edstica ens pot aportar. Entre elles trobem:<\/span><\/p>

+ Automatitzaci\u00f3 de tasques
<\/span>+ Rapidesa anal\u00edtica
<\/span>+ Investigaci\u00f3 r\u00e0pida\u00a0
<\/span>+ Potenciaci\u00f3 de SEO
<\/span>+ Detecci\u00f3 de not\u00edcies falses
<\/span>+ Impuls creatiu<\/span><\/p>

Tot i aix\u00ed, cal recordar que l’entrada r\u00e0pida d’aquesta tecnologia en les redaccions period\u00edstiques suposa diferents reptes i que els periodistes sempre s\u00f3n necessaris per donar sentit a la informaci\u00f3 i proporcionar un context complet a l’audi\u00e8ncia. <\/span>Garantir la veracitat, la confian\u00e7a i la transpar\u00e8ncia en l’autoria de continguts s\u00f3n reptes clau per al sector.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\u00c8tica algor\u00edtmica i \u00e8tica period\u00edstica<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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L’\u00e8tica en l’\u00fas de la Intel\u00b7lig\u00e8ncia Artificial (IA) en el periodisme \u00e9s fonamental per garantir el seu benefici per als lectors. Gabriela Ramos, Subdirectora General de Ci\u00e8ncies Socials i Humanes de la UNESCO, destaca <\/span>la import\u00e0ncia d’una “br\u00faixola \u00e8tica” en aquest \u00e0mbit.<\/span><\/a> Per tant, \u00e9s essencial que la IA s’utilitzi per millorar la comunicaci\u00f3 period\u00edstica, sempre que contribueixi positivament a la qualitat del producte i amb el degut respecte pels drets d’autor. No obstant aix\u00f2, aquesta utilitzaci\u00f3 ha de comptar sempre amb l’aprovaci\u00f3 humana final i ser transparent en la seva aplicaci\u00f3.<\/span><\/p>

L’orientaci\u00f3 cap al benefici del lector implica no nom\u00e9s millorar la qualitat del producte period\u00edstic, sin\u00f3 tamb\u00e9 optimitzar l’efici\u00e8ncia dels processos involucrats en la seva creaci\u00f3. \u00c9s important destacar que aquesta millora en l’efici\u00e8ncia no ha de comprometre la transpar\u00e8ncia en l’\u00fas de la IA ni descuidar el respecte pels drets d’autor.<\/span><\/p>

La UNESCO, reconeixent la import\u00e0ncia de l’\u00e8tica en la IA, ha establert la “Recomanaci\u00f3 sobre l’\u00e8tica de la intel\u00b7lig\u00e8ncia artificial”, una norma mundial adoptada per 193 Estats membres. Aquesta recomanaci\u00f3 se centra en protegir els drets humans i la dignitat en l’\u00fas de la IA. A m\u00e9s, l\u00edders com Sam Altman, cofundador de OpenAI, ressalten la necessitat de regular la IA per garantir que el p\u00fablic pugui accedir als seus beneficis de manera segura i \u00e8tica.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\u201c\u00c9s essencial regular la intel\u00b7lig\u00e8ncia artificial, i que aquestes normes garanteixin que el p\u00fablic accedeixi als molts beneficis d\u2019aquesta tecnologia\u201d
– Sam Altman, cofundador d\u2019OpenIA.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\u00daltimos posts de MyNews<\/strong><\/span><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t19\u00ba MyDircom | Paola Herrera, Directora de Comunicaci\u00f3n y Prensa de Legends\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tComunicar sobre igualtat sense caure en Purplewashing\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tClaus de la Comunicaci\u00f3 a les ONG\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tQu\u00e8 \u00e9s una hemeroteca digital i per a qu\u00e8 serveix\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t18\u00ba MyDircom | Laia Brufau, Directora de Comunicaci\u00f3 i RSC de l’Institut Catal\u00e0 de la Salut\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tQu\u00e8 \u00e9s i per a qu\u00e8 serveix el clipping de premsa?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Quin impacte t\u00e9 la Intel\u00b7lig\u00e8ncia Artificial en el periodisme? \u00c9s possible utilitzar la IA d\u2019acord amb l\u2019\u00e8tica period\u00edstica? \u00c9s la IA una eina \u00fatil contra<\/p>\n","protected":false},"author":4,"featured_media":21803,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_elementor_edit_mode":"builder","_elementor_template_type":"wp-post","_elementor_data":"[{\"id\":\"42413ad\",\"elType\":\"section\",\"settings\":{\"jet_parallax_layout_list\":[{\"jet_parallax_layout_image\":{\"url\":\"\"},\"_id\":\"9334add\"}]},\"elements\":[{\"id\":\"4b8e413\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"254d00f\",\"elType\":\"widget\",\"settings\":{\"editor\":\"

Quin impacte t\\u00e9 la Intel\\u00b7lig\\u00e8ncia Artificial en el periodisme? \\u00c9s possible utilitzar la IA d\\u2019acord amb l\\u2019\\u00e8tica period\\u00edstica? \\u00c9s la IA una eina \\u00fatil contra la desinformaci\\u00f3? Aquestes i moltes altres inc\\u00f2gnites es van plantejar durant la formaci\\u00f3.<\\\/u><\\\/h4>\",\"align\":\"justify\",\"text_color\":\"#68BBCA\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"5972049\",\"elType\":\"section\",\"settings\":{\"jet_parallax_layout_list\":[{\"jet_parallax_layout_image\":{\"url\":\"\"},\"_id\":\"4fe0b62\"}],\"structure\":\"20\"},\"elements\":[{\"id\":\"f4cecef\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":57.345,\"margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"padding\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"content_position\":\"top\"},\"elements\":[{\"id\":\"e7f5d44\",\"elType\":\"widget\",\"settings\":{\"editor\":\"

MyNews va tenir el plaer d'oferir una formaci\\u00f3 a Madrid entorn de la <\\\/span>Intel\\u00b7lig\\u00e8ncia Artificial i la seva aplicaci\\u00f3 als mitjans de comunicaci\\u00f3 de la m\\u00e0 de la periodista Susana P\\u00e9rez-Soler, especialista en periodisme digital<\\\/b> i autora del llibre \\\"Periodisme i xarxes socials. Claus per a la gesti\\u00f3 de continguts digitals\\\". Va impartir una sessi\\u00f3 en la qual va reflexionar sobre l'\\u00fas de les eines d'Intel\\u00b7lig\\u00e8ncia Artificial en el periodisme, l'\\u00e8tica period\\u00edstica i les oportunitats i inc\\u00f2gnites que es plantegen als mitjans de comunicaci\\u00f3. <\\\/span>Vam poder gaudir de la formaci\\u00f3 a l'Espai Bulevar30, sobre el cel de la Gran Via de Madrid.<\\\/b><\\\/p>

Susana P\\u00e9rez ens va fer un recorregut pels conceptes clau de la Intel\\u00b7lig\\u00e8ncia Artificial i el seu impacte en la comunicaci\\u00f3 actual:<\\\/span><\\\/p>

+ Reptes i oportunitats en l'\\u00fas de la IA
<\\\/b>+ Claus per implementar la IA en l'estrat\\u00e8gia de comunicaci\\u00f3
<\\\/b>+ Impacte en la figura del periodista: \\u00e8tica algor\\u00edtmica
<\\\/b>+ Eines i recursos \\u00fatils per a l'equip de comunicaci\\u00f3<\\\/b><\\\/p>\",\"align\":\"justify\",\"__globals__\":{\"text_color\":\"globals\\\/colors?id=accent\"},\"_padding\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"20\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false}},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":true},{\"id\":\"3f13fe0\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":42.61,\"content_position\":\"center\",\"align\":\"center\",\"margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":true}},\"elements\":[{\"id\":\"15abfd1\",\"elType\":\"widget\",\"settings\":{\"image\":{\"url\":\"https:\\\/\\\/mynews.es\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/Formacio-sobre-Intel\\u00b7ligencia-Artificial-en-els-Mitjans-de-Comunicacio-amb-Susana-Perez-Soler.jpg\",\"id\":18476},\"image_size\":\"full\",\"image_custom_dimension\":{\"width\":\"450\",\"height\":\"450\"},\"align\":\"right\",\"_margin\":{\"unit\":\"px\",\"top\":\"-6\",\"right\":\"-6\",\"bottom\":\"-6\",\"left\":\"-6\",\"isLinked\":true},\"_padding\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":true},\"caption\":\"\"},\"elements\":[],\"widgetType\":\"image\"}],\"isInner\":true}],\"isInner\":true}],\"isInner\":false}],\"isInner\":false},{\"id\":\"9b5e6f3\",\"elType\":\"section\",\"settings\":{\"jet_parallax_layout_list\":[{\"jet_parallax_layout_image\":{\"url\":\"\"},\"_id\":\"fc8a13f\"}]},\"elements\":[{\"id\":\"b59dd32\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"387dc83\",\"elType\":\"widget\",\"settings\":{\"editor\":\"

\\u201cCom m\\u00e9s Intel\\u00b7lig\\u00e8ncia Artificial, m\\u00e9s periodisme\\u201d,
- Susana P\\u00e9rez Soler, periodista Col\\u00b7legi de Periodistes de Catalunya.<\\\/b><\\\/h4>\",\"align\":\"justify\",\"text_color\":\"#68BBCA\",\"typography_typography\":\"custom\",\"typography_font_family\":\"DM Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":14,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"ff2e3a8\",\"elType\":\"widget\",\"settings\":{\"title\":\"IA D\\u00e9bil vs IA Forta<\\\/b>\",\"align\":\"justify\",\"typography_typography\":\"custom\",\"typography_font_family\":\"DM Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":20,\"sizes\":[]},\"typography_font_weight\":\"600\",\"__globals__\":{\"title_color\":\"\"},\"title_color\":\"#073D55\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"8d875a5\",\"elType\":\"widget\",\"settings\":{\"editor\":\"

La Intel\\u00b7lig\\u00e8ncia Artificial es defineix segons la <\\\/span>Comissi\\u00f3 Europea<\\\/span><\\\/a> com un conjunt de sistemes de programari dissenyats per humans que actuen en la dimensi\\u00f3 f\\u00edsica o digital davant d'un objectiu complex. Tenen la capacitat de percebre el seu entorn interpretant dades m\\u00e9s o menys estructurades i d'utilitzar dades i informaci\\u00f3 per raonar sobre el coneixement.<\\\/span><\\\/p>\",\"align\":\"justify\",\"__globals__\":{\"text_color\":\"globals\\\/colors?id=accent\"},\"_padding\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false}},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"c456ff0\",\"elType\":\"section\",\"settings\":{\"jet_parallax_layout_list\":[{\"jet_parallax_layout_image\":{\"url\":\"\"},\"_id\":\"d47d595\"}],\"structure\":\"20\",\"margin\":{\"unit\":\"px\",\"top\":\"-16\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false}},\"elements\":[{\"id\":\"9221018\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":38.232,\"content_position\":\"center\",\"align\":\"center\",\"padding\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false}},\"elements\":[{\"id\":\"eb8be97\",\"elType\":\"widget\",\"settings\":{\"image\":{\"url\":\"https:\\\/\\\/mynews.es\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/Entre-la-IA-feble-i-la-IA-forta-explorant-les-diferencies.jpg\",\"id\":18474},\"image_size\":\"full\",\"image_custom_dimension\":{\"width\":\"450\",\"height\":\"450\"},\"align\":\"left\",\"caption\":\"\"},\"elements\":[],\"widgetType\":\"image\"}],\"isInner\":true},{\"id\":\"9e0095c\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":61.768,\"padding\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"15\",\"isLinked\":false}},\"elements\":[{\"id\":\"689c28a\",\"elType\":\"widget\",\"settings\":{\"editor\":\"

D'acord amb el govern espanyol, \\\"La intel\\u00b7lig\\u00e8ncia artificial (IA) \\u00e9s un camp de la inform\\u00e0tica que es centra a crear sistemes que puguin realitzar tasques que normalment requereixen intel\\u00b7lig\\u00e8ncia humana, com l'aprenentatge, el raonament i la percepci\\u00f3.\\\"<\\\/span><\\\/p>

La Intel\\u00b7lig\\u00e8ncia Artificial pot ser d\\u00e8bil o forta<\\\/span><\\\/a> segons l'\\u00fas que se li doni i les capacitats que tingui l'eina: La IA feble \\u00e9s un sistema orientat a resoldre problemes concrets i delimitats, alguna cosa que les m\\u00e0quines aprenen a fer a trav\\u00e9s de patrons i tend\\u00e8ncies repetitives gr\\u00e0cies a algoritmes que programem els humans. Com a exemple d'IA feble es podrien destacar els detectors de correu brossa en els correus electr\\u00f2nics, els assistents virtuals o els sistemes de reconeixement de veu. En canvi, entenem com a IA forta un sistema m\\u00e9s complex, que \\u00e9s capa\\u00e7 d'abordar decisions de forma \\\"proactiva, deductiva i conscient\\\". Els sistemes d'aprenentatge autom\\u00e0tic avan\\u00e7at, que reconeixen dades i poden prendre decisions aut\\u00f2nomes, serien un exemple d'IA forta, que encara est\\u00e0 en desenvolupament i expansi\\u00f3.<\\\/span><\\\/p>\",\"align\":\"justify\",\"__globals__\":{\"text_color\":\"globals\\\/colors?id=accent\"},\"_padding\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false}},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":true}],\"isInner\":true}],\"isInner\":false}],\"isInner\":false},{\"id\":\"de93eea\",\"elType\":\"section\",\"settings\":{\"jet_parallax_layout_list\":[{\"jet_parallax_layout_image\":{\"url\":\"\"},\"_id\":\"fc8a13f\"}],\"margin\":{\"unit\":\"px\",\"top\":\"20\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false}},\"elements\":[{\"id\":\"1b4aa34\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"6fa9ba1\",\"elType\":\"widget\",\"settings\":{\"title\":\"\\\"Com m\\u00e9s Intel\\u00b7lig\\u00e8ncia Artificial, m\\u00e9s periodisme\\\"<\\\/b>\",\"align\":\"justify\",\"typography_typography\":\"custom\",\"typography_font_family\":\"DM Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":20,\"sizes\":[]},\"typography_font_weight\":\"600\",\"__globals__\":{\"title_color\":\"\"},\"title_color\":\"#073D55\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"0a33fa3\",\"elType\":\"widget\",\"settings\":{\"editor\":\"

La Intel\\u00b7lig\\u00e8ncia Artificial t\\u00e9 un impacte important en els mitjans de comunicaci\\u00f3 i en la tasca del periodista. Observatori Nacional de Tecnologia i Societat (ONTSI) en el seu informe <\\\/span>\\\"\\u00das d'intel\\u00b7lig\\u00e8ncia artificial i big data en empreses espanyoles\\\"<\\\/span><\\\/a>, ja assenyalava que, el 2021, les empreses d'informaci\\u00f3 i comunicacions eren ja les que m\\u00e9s feien servir la IA dins del sector empresarial espanyol. Forenses digitals, creadors de prompts, periodistes experts en tecnologia o editors de contingut generat per IA s\\u00f3n exemples de llocs de treball que ja estan presents en moltes redaccions.<\\\/span><\\\/p>\",\"align\":\"justify\",\"__globals__\":{\"text_color\":\"globals\\\/colors?id=accent\"},\"_padding\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false}},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"10eb255\",\"elType\":\"widget\",\"settings\":{\"title\":\"Reptes i oportunitats de la Intel\\u00b7lig\\u00e8ncia Artificial en el periodisme<\\\/b>\",\"align\":\"justify\",\"typography_typography\":\"custom\",\"typography_font_family\":\"DM Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":20,\"sizes\":[]},\"typography_font_weight\":\"600\",\"__globals__\":{\"title_color\":\"\"},\"title_color\":\"#073D55\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"7f39780\",\"elType\":\"widget\",\"settings\":{\"editor\":\"

Nombroses eines d'IA faciliten la generaci\\u00f3 de contingut, i \\u00e9s precisament en aquesta q\\u00fcesti\\u00f3 en la qual es planteja l'amena\\u00e7a de la IA en les professions relacionades amb la comunicaci\\u00f3: \\u00c9s una amena\\u00e7a la IA per al periodisme? S'eliminaran llocs de treball per donar pas a la creaci\\u00f3 de contingut a trav\\u00e9s de la IA?<\\\/span><\\\/p>\",\"align\":\"justify\",\"__globals__\":{\"text_color\":\"globals\\\/colors?id=accent\"},\"_padding\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false}},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"991715f\",\"elType\":\"section\",\"settings\":{\"jet_parallax_layout_list\":[{\"jet_parallax_layout_image\":{\"url\":\"\"},\"_id\":\"d47d595\"}],\"structure\":\"20\",\"margin\":{\"unit\":\"px\",\"top\":\"-29\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false},\"padding\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":true}},\"elements\":[{\"id\":\"65d9e96\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":52.58,\"margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"20\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"padding\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":true}},\"elements\":[{\"id\":\"c4f3150\",\"elType\":\"widget\",\"settings\":{\"editor\":\"

Susana P\\u00e9rez-Soler ens va aportar una visi\\u00f3 positivista de la Intel\\u00b7lig\\u00e8ncia Artificial en relaci\\u00f3 amb el periodisme: \\\"Com m\\u00e9s Intel\\u00b7lig\\u00e8ncia Artificial, m\\u00e9s periodisme\\\". <\\\/b>Durant la formaci\\u00f3, Susana P\\u00e9rez-Soler ens va recordar les oportunitats que la Intel\\u00b7lig\\u00e8ncia Artificial com a eina period\\u00edstica ens pot aportar. Entre elles trobem:<\\\/span><\\\/p>

+ Automatitzaci\\u00f3 de tasques
<\\\/span>+ Rapidesa anal\\u00edtica
<\\\/span>+ Investigaci\\u00f3 r\\u00e0pida\\u00a0
<\\\/span>+ Potenciaci\\u00f3 de SEO
<\\\/span>+ Detecci\\u00f3 de not\\u00edcies falses
<\\\/span>+ Impuls creatiu<\\\/span><\\\/p>

Tot i aix\\u00ed, cal recordar que l'entrada r\\u00e0pida d'aquesta tecnologia en les redaccions period\\u00edstiques suposa diferents reptes i que els periodistes sempre s\\u00f3n necessaris per donar sentit a la informaci\\u00f3 i proporcionar un context complet a l'audi\\u00e8ncia. <\\\/span>Garantir la veracitat, la confian\\u00e7a i la transpar\\u00e8ncia en l'autoria de continguts s\\u00f3n reptes clau per al sector.<\\\/b><\\\/p>\",\"align\":\"justify\",\"__globals__\":{\"text_color\":\"globals\\\/colors?id=accent\"},\"_padding\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"_margin\":{\"unit\":\"px\",\"top\":\"26\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false}},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":true},{\"id\":\"f1aa1ec\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":47.42,\"content_position\":\"center\",\"align\":\"center\"},\"elements\":[{\"id\":\"25a0749\",\"elType\":\"widget\",\"settings\":{\"image\":{\"url\":\"https:\\\/\\\/mynews.es\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/El-futur-del-periodisme-reptes-i-oportunitats-de-la-intel\\u00b7ligencia-artificial.jpg\",\"id\":18472},\"image_size\":\"full\",\"image_custom_dimension\":{\"width\":\"450\",\"height\":\"450\"},\"align\":\"left\",\"caption\":\"\"},\"elements\":[],\"widgetType\":\"image\"}],\"isInner\":true}],\"isInner\":true}],\"isInner\":false}],\"isInner\":false},{\"id\":\"5d913ba\",\"elType\":\"section\",\"settings\":{\"jet_parallax_layout_list\":[{\"jet_parallax_layout_image\":{\"url\":\"\"},\"_id\":\"fc8a13f\"}],\"margin\":{\"unit\":\"px\",\"top\":\"16\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false}},\"elements\":[{\"id\":\"6a66f09\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"0c08fe7\",\"elType\":\"widget\",\"settings\":{\"title\":\"\\u00c8tica algor\\u00edtmica i \\u00e8tica period\\u00edstica<\\\/b>\",\"align\":\"justify\",\"typography_typography\":\"custom\",\"typography_font_family\":\"DM Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":20,\"sizes\":[]},\"typography_font_weight\":\"600\",\"__globals__\":{\"title_color\":\"\"},\"title_color\":\"#073D55\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"3e2e82b\",\"elType\":\"widget\",\"settings\":{\"editor\":\"

L'\\u00e8tica en l'\\u00fas de la Intel\\u00b7lig\\u00e8ncia Artificial (IA) en el periodisme \\u00e9s fonamental per garantir el seu benefici per als lectors. Gabriela Ramos, Subdirectora General de Ci\\u00e8ncies Socials i Humanes de la UNESCO, destaca <\\\/span>la import\\u00e0ncia d'una \\\"br\\u00faixola \\u00e8tica\\\" en aquest \\u00e0mbit.<\\\/span><\\\/a> Per tant, \\u00e9s essencial que la IA s'utilitzi per millorar la comunicaci\\u00f3 period\\u00edstica, sempre que contribueixi positivament a la qualitat del producte i amb el degut respecte pels drets d'autor. No obstant aix\\u00f2, aquesta utilitzaci\\u00f3 ha de comptar sempre amb l'aprovaci\\u00f3 humana final i ser transparent en la seva aplicaci\\u00f3.<\\\/span><\\\/p>

L'orientaci\\u00f3 cap al benefici del lector implica no nom\\u00e9s millorar la qualitat del producte period\\u00edstic, sin\\u00f3 tamb\\u00e9 optimitzar l'efici\\u00e8ncia dels processos involucrats en la seva creaci\\u00f3. \\u00c9s important destacar que aquesta millora en l'efici\\u00e8ncia no ha de comprometre la transpar\\u00e8ncia en l'\\u00fas de la IA ni descuidar el respecte pels drets d'autor.<\\\/span><\\\/p>

La UNESCO, reconeixent la import\\u00e0ncia de l'\\u00e8tica en la IA, ha establert la \\\"Recomanaci\\u00f3 sobre l'\\u00e8tica de la intel\\u00b7lig\\u00e8ncia artificial\\\", una norma mundial adoptada per 193 Estats membres. Aquesta recomanaci\\u00f3 se centra en protegir els drets humans i la dignitat en l'\\u00fas de la IA. A m\\u00e9s, l\\u00edders com Sam Altman, cofundador de OpenAI, ressalten la necessitat de regular la IA per garantir que el p\\u00fablic pugui accedir als seus beneficis de manera segura i \\u00e8tica.<\\\/span><\\\/p>\",\"align\":\"justify\",\"__globals__\":{\"text_color\":\"globals\\\/colors?id=accent\"},\"_padding\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false}},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"b281af5\",\"elType\":\"widget\",\"settings\":{\"editor\":\"

\\u201c\\u00c9s essencial regular la intel\\u00b7lig\\u00e8ncia artificial, i que aquestes normes garanteixin que el p\\u00fablic accedeixi als molts beneficis d\\u2019aquesta tecnologia\\u201d
- Sam Altman, cofundador d\\u2019OpenIA.<\\\/strong><\\\/p>\",\"align\":\"justify\",\"text_color\":\"#68BBCA\",\"typography_typography\":\"custom\",\"typography_font_family\":\"DM 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